Samtaesong (Korean: 삼태성청량음료) is a fast food restaurant chain headquartered in Pyongyang, North Korea.

Samtaesong
IndustryRestaurant
GenreFast food restaurant
FoundedMay 2009
FounderPatrick Soh
Quek Cher Lan
Timothy Tan
Number of locations
30 (2020)
Products

History edit

The restaurant was founded by Singaporeans Patrick Soh, Quek Cher Lan, and Timothy Tan.[1] According to Soh, North Korean officials had sampled products from his Singaporean fast food restaurant Waffletown and wanted to introduce them to North Koreans.[2] The name Samtaesong, or "Three Huge Stars", refers to Supreme Leader Kim Jong Il, his father Kim Il Sung, and his mother Kim Jong Sook;[3] according to a report by Radio Free Asia, Samtaesong is "entirely owned" by Kim Jong Il's sister Kim Kyong Hui, while day-to-day operations are overseen by Vice Minister of Light Industry Kim Kyeong Oak.[3] The first Samtaesong outlet opened in May 2009 in Pyongyang.[4] As of June 2018, the restaurant has thirty outlets in North Korea,[4] a majority of which offer takeaway only.[5]

Menu edit

Samtaesong offers hamburgers marketed as "minced beef and bread" (Korean: 다진 소고기 겹빵[6]), alongside kimchi, waffles, fried chicken, hot dogs, and "Sausage, Egg and Cheese McGriddles".[7][8] The restaurant also serves coffee, smoothies,[9] and locally manufactured alcoholic beverages ranging from Pyongyang Cider to Kumgang Draft Beer.[3]

References edit

  1. ^ Low, Aaron (3 June 2018). "The other time Singapore gave North Korea a taste of America". South China Morning Post.
  2. ^ "What It's Like To Sell Burgers In North Korea (HBO)". VICE News. 19 November 2018.
  3. ^ a b c "Happy Meals in Pyongyang?". Radio Free Asia. 15 October 2009.
  4. ^ a b Khoe, Wei Jun (11 June 2018). "Singaporean brought fast food to Pyongyang". The Straits Times.  
  5. ^ Maresca, Thomas (11 June 2018). "They're lovin' it: Meet the man who introduced the hamburger to North Korea". USA Today.
  6. ^ Jang, Taek-dong (12 December 2011). ""Minced Beef and Bread, Just Call It a Hamburger"... North Korea's Kim Jong-il Orders to "Follow the Original Pronunciation"". Donga. Retrieved 3 October 2023.
  7. ^ Talmadge, Eric (28 December 2018). "North Korea's 'Singapore shops' expose gap in sanctions push". The Associated Press.
  8. ^ "NK's First Fast Food Outlet Enjoying Popularity". The Korea Times. 12 October 2009.
  9. ^ "In North Korea, a burger by any other name". NBC News. 26 July 2009.