Runaway (2010 film)
|Directed by||Kanye West|
|Produced by||Jonathan Lia|
|Written by||Hype Williams|
|Story by||Kanye West|
|Music by||Kanye West|
|Running time||35 minutes|
It serves as the music video for a compilation of songs from West's album, My Beautiful Dark Twisted Fantasy. It is inspired by other music-related films such as Purple Rain, Pink Floyd The Wall and Michael Jackson's Thriller and painters Picasso and Matisse. Directors Federico Fellini and Stanley Kubrick as well as fashion designer Karl Lagerfeld are also direct inspirations. The film depicts a romantic relationship between a man and a half-woman, half-phoenix, and is set to music by Kanye West from his album My Beautiful Dark Twisted Fantasy (2010).
The film opens with Griffin (West) running down a road in a forest with his shirt unbuttoned, followed with a narration by Nicki Minaj in an English accent. Griffin is then shown driving his MTX Tatra V8 through the forest with "Dark Fantasy" playing in the background. A phoenix (Ebanks), appearing as half-woman and half-phoenix, crashes down to Earth as a meteorite and Griffin crashes his MTX Tatra V8 in the forest. This scene, according to GQ, echoes West's car accident that was the inspiration for "Through the Wire". While the car explodes in the background, Griffin carries the phoenix in his arms and brings her home. The phoenix comes into contact with objects from the human world, including a news display on a flat-screen television and a porcelain teacup. After she dances to a remix of "Power" that Griffin plays on an MPC2000XL, he takes her to see different sights, including a carnival with a papier-mâché bust of Michael Jackson, a marching band, and fireworks in the desert. "All of the Lights" is heard during this sequence. Griffin falls in love with the phoenix and they attend a formal dinner party, during which "Devil in a New Dress" is heard. The disgusted guests appear to exchange negative comments about the phoenix.
An upset Griffin responds with a performance of "Runaway", backed by an interpretive dance sequence with ballerinas in black tutus, followed by a slow-motion sequence where lead dancers perform solos to an Auto-Tuned continuation of the song. The diners toast to the lyrics saluting the "douche bags" and applaud Griffin's performance. The dinner ends when the phoenix, horrified, screams in anguish at the revelation that the main dish is a large turkey, driving the guests away from the table. The beginning of "Hell of a Life", is played during this scene.  It then cuts to a scene of the phoenix sitting in Griffin's garden whilst a dark cloud overwhelms the sky; accompanied by "Blame Game". After the dinner, the couple is seen sitting outside under the stars (in a scene reminiscent of Jackson's Moonwalker) where they chat about the creation of sculptures. The phoenix claims they are phoenixes that have been turned to stone by society. She comments on the repressive nature of his world, declaring, "Do you know what I hate most about your world? Anything that is different you try to change." She then tells him she must burst into flames to avoid this fate, and thus, return to her world. Griffin, however, cannot accept this and they make love to "Lost in the World" (featuring Bon Iver). He wakes up the next morning on his apartment roof, only to find the phoenix ascending into the sky, donning a gold breastplate. The film ends back in the forest scene from the beginning of the film.
Runaway was filmed in Prague over the period of four days in the summer of 2010. The script was written by Hype Williams, while the story was written by West.Vanessa Beecroft served as the art director with Jonathan Lia producing. While Yemi A.D. was responsible for the choreographical element of the ballet dancers in the Runaway song sequence. West describes the video as an "overall representation of what [he dreams]" and a parallel to his music career. Speaking to MTV News, West said he wanted women in his life, including his mother and ex-girlfriends, represented in the video and for them to "connect with the different emotions". According to model Selita Ebanks, who co-stars in the video, the moral is "the world doesn't accept, or they try to change, what is different, instead of trying to understand it".
The teaser trailer for the film debuted during the 2010 MTV Video Music Awards and the full video was screened in Paris on October 5 and at the BAFTA on October 6. The video debuted on October 23, 2010 on VEVO, MTV, BET and VH1.
The music video was praised by Entertainment Weekly's Ken Tucker, calling it "a carefully modulated art-film made by a man on a mission", noting the usage of dominant colors as well as the imagery in the film. Jozen Cummings of The Wall Street Journal described the video as "a cross between an epic music video and a charming indie-house flick", stating that the greatest achievement of the video was how it "brought West's music to life". Will Dean of The Guardian called the video as a creative promotional tool, praising the video's scope and creativity, noting that it was "ridiculous, ostentatious and egotistical", citing that it fit perfectly into West's aesthetic.
Nicole Jones of MTV Buzzworhy stated that the majority of the video was nonsensical and added up to little coherently, but wrote that regardless of its true meaning, the video was "really pretty to watch, the music is great, and it reminds us once again why there is only one Mr. West.” Jorge Cullar offered a less favorable opinion of the video, stating that the video failed to be coherent, because West didn't have the "creative polymath capable of combining disparate elements like those exemplified by the cunning of a Picasso, the deconstruction of a Derrida, the creativity of a Warhol, or the glam avant-garde of David Bowie". Clair Saddath of Time listed the video amongst the best of all time.
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- Tucker, Ken (October 23, 2010). "Kanye West and 'Runaway' music film, a review: Arty, sweet, shrewd, sexy. Good music, too.". Entertainment Weekly. Nielsen Business Media, Inc. Retrieved October 23, 2010.
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- "Video of the Year | BET Awards". BET. Retrieved November 21, 2011.