Quantcast

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Quantcast Corporation
Type Private
Founded 2006
Founder(s) Konrad Feldman
Paul Sutter
Headquarters San Francisco, California, United States
Area served United States
Key people Konrad Feldman[1] - CEO
Paul Sutter - President
Julio Pekarovic - Chief Financial Officer
Jag Duggal - VP, Product Management
Industry Advertising (Ad-targeting)[2]
Employees 150[3]
Slogan It's your audience. We just find it.
Website Quantcast.com
Alexa rank negative increase 1,716 (May 2012)[4]

Quantcast is a California based company that measures web audiences. The company's mission is to measure and organize the world’s real time lookalike audiences, connecting advertisers with their best customers, maximizing yield for publishers and delivering relevant experiences for consumers.

As of December 2011, Quantcast directly measures more than 25 million web audiences around the world [1], and more than 300 billion Internet media consumption events each month. The service is used by publishers including MTV, Gawker, Time, Inc. and Fox and media agencies OMD, Starcom Mediavest and more. Quantcast’s Top Million Sites page lists every web property by their traffic. The company processes on average over 2PB of data daily.

Products

Quantcast Measurement

Quantcast Measurement is a free audience measurement service which is widely considered as the [2] de facto standard of web audience measurement. It provides detailed user demographics and audience insights. This information includes traffic, demographics, geography, business, site affinity and categories of interest. The service offers MRC accredited traffic data.

To get directed measured traffic, demographic, global traffic frequency, business activity and affinity information, the participating web property must simply create an account and insert Quantcast’s code onto each individual webpage of their site. An example of a participating quantified website is Tumblr.

Quantcast Audience

The Quantcast Audience service defines custom targeted segments based on direct measurement of web properties allowing media buyers and sellers to find each other online. Marketers can reach consumers that have the highest likelihood of engaging with their product or brand. Publishers use Quantcast Audience to sell the specific audiences that advertisers want.

Operation and History

Quantcast was founded in 2006 by two entrepreneurs, Konrad Feldman and Paul Sutter and is backed by Polaris Venture Partners, Founders Fund, Revolution Ventures and Cisco Systems. The company has over 100 employees with offices in San Francisco, New York and London.

In February 2010, Quantcast was ranked 46th on Fast Company's 2010 list of the World's Most Innovative Companies and placed third in the Top 10 Most Innovative Companies on the Web, behind Facebook and Google respectively.[5]

In March 2010, Quantcast announced that it was able to deliver audience insights globally.

In June 2010, Quantcast’s Publisher Program was the first, and only syndicated online traffic measurement service to receive official accreditation from the Media Rating Council.  MRC accreditation means the product complies with the Interactive Advertising Bureau’s advertising impression and audience reach measurement guidelines.

In July 2010, BBC News reported that a legal challenge was launched in the US against a number of websites amid claims that they were engaged in "covert surveillance" of users through the use of a Quantcast Flash application to restore deleted cookies. After the problem was made public, Quantcast released a fix within 72 hours.[6] On December 2010, Quantcast settled a flash cookie class action lawsuit.

Financing

The company has raised over 50 million in venture backed capital, including:

• Series C of 27.5 million was led by Cisco and Polaris Venture Partners  - January 2010

• Series B led by Founders Fund and Polaris Ventures for 20 million - January 2008

See also

References

  1. ^ "Quantcast - Company". http://www.quantcast.com/info/company. Retrieved 2010-02-16. 
  2. ^ Vascellaro, Jessica E. (2009-07-06). "Quantcast Shakes up Ad-Targeting model". Wall Street Journal. http://online.wsj.com/article/SB124684239585598449.html. Retrieved 2009-12-10. 
  3. ^ Macsai, Dan; McGirt, Ellen (2010). "Most Innovative Companies". FastCompany.com. http://www.fastcompany.com/mic/2010/industry/most-innovative-web-companies. Retrieved July 10, 2011. 
  4. ^ "Quantcast.com Site Info". Alexa Internet. http://www.alexa.com/siteinfo/Quantcast.com. Retrieved 2012-05-02. 
  5. ^ "Fast Company Ranks Quantcast #3 of the 10 Most Innovative Companies on the Web". PR Newswire. http://www.prnewswire.com/news-releases/fast-company-ranks-quantcast-3-of-the-10-most-innovative-companies-on-the-web-84689637.html. Retrieved 2010-02-19. 
  6. ^ "Legal action on 'zombie cookies' filed in US court". BBC News. 2010-07-28. http://www.bbc.co.uk/news/technology-10787882. 

External links