Nuremberg International Toy Fair
| Spielwarenmesse International Toy Fair Nürnberg | |
|---|---|
| Status | Active |
| Genre | Toys, Games |
| Venue | Nuremberg Exhibition Center |
| Location | Nuremberg |
| Country | Germany |
| First held | 1950 |
| Organizer | Spielwarenmesse eG |
| Attendance | 79,200 (2011) |
| Official website | http://www.toyfair.de |
Spielwarenmesse International Toy Fair Nürnberg is the largest international trade fair for toys and games hold annually since 1949 [1]. Only trade visitors associated with the toy business, journalists and invited guests are admitted. On the fair taking place for six days each year about 2,700 exhibitors from about 60 countries are presenting their novelties. In 2011, 79.000 trade visitors and purchasers came for the fair, 54% of them were international visitors. The fair is organized by “Spielwarenmesse eG” [2], a marketing and trade fair service provider, based in Nuremberg, Germany.
Range of products
Every year, about one million products are displayed on the fair, including approximately 70,000 new products. On the fair, they are presented in twelve different product groups. These are, as of the 2011 fair:
- Model Construction, Hobbies
- Model Railways and Accessories
- Technical Toys, Educational Toys, Action Toys
- Dolls, Soft Toys,
- Games, Books, Learning and Experimenting, Multimedia
- Festive and Trend Articles, Carnival
- Wooden Toys, Craftworks, Gifts
- Arts& Crafts, Creative Design
- Sports, Leisure, Outdoor
- School Articles, Stationery
- Baby & Infant Articles
- Multi-product Group
ToyInnovation/ToyAward
The awarded products stand out due to their degree of innovation, product concept, creativity and playing idea. A jury of industry experts determines the winners in five categories (as of Spielwarenmesse International Toy Fair 2011):[3]
- Baby&Infant
- PreSchool
- SchoolKids
- Teenager&Family
- SpecialAward (Topic changing annually)
Global Toy Conference
The Global Toy Conference takes place on the last day of the fair and deals with issues concerning the future of the toy trade and industry, e.g. sustainability, toy safety, online marketing and successful selling on the Internet.
Spielwarenmesse eG
Spielwarenmesse eG is the organizer of the Spielwarenmesse International Toy Fair. It was founded under the name of “Deutsche Spielwaren-Fachmesse eGmbH” by 46 toy companies on 11 July 1950. It was renamed “Spielwarenmesse eGmbH” in 1958 and ultimately “Spielwarenmesse eingetragene Genossenschaft” in 1973. The cooperative’s organs are the executive board, the supervisory board and the General Assembly. Spielwarenmesse eG founded its 100-per-cent subsidiary “Spielwarenmesse (Shanghai) Co., Ltd.” in 2010. The team in Shanghai is responsible for Chinese exhibitors at the Spielwarenmesse International Toy Fair. Representatives of Spielwarenmesse eG act as local contacts for exhibitors and visitors all over the world.
References
- ^ Blog Article the fair's history on Toy Collector
- ^ Report of the 2010 Spielwarenmesse International Toy Fair Nürnberg
- ^ ToyAward winners 2011
External links
- Official site of Spielwarenmesse International Toy Fair
- Official site of Spielwarenmesse eG
- Nuremberg International Toy Fair 2006 A personal visit to the toy fair with photographs
- Nitro Modelismo - (Portuguese) Feira Internacional de brinquedos em Nurember
