More (store)
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| Type | Public |
|---|---|
| Industry | Retailing |
| Products | Supermarket Hypermarket |
| Employees | over 11,000 |
| Website | morestore.com |
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More is a pan-India retail chain operated by the Aditya Birla Group company, Aditya Birla Retail Ltd.[1][2] Currently it has 501 supermarkets and 14 hypermarkets across the country. It plans to increase it to 1,300 supermarkets and 65 hypermarkets respectively by 2016.[3]
Supermarket
more. –Currently having presence of 501 more. supermarkets across the country more. is a neighborhood supermarket which takes care of everyday household needs. Spread across a wide range of products of food and non food items, ranging from basic necessities such as, fruits and vegetables, staples, personal care, home care, household care products, general merchandise, and dairy products, more. provides a one stop solution for grocery shopping needs. Also in store are essentials such as, innerwear, kids essentials, etc. With range of over 4,000 products, more is able to fulfil daily shopping needs all under one roof, at a convenient location close to consumer.
Hypermarket
more.MEGASTORE – With the launch of more.MEGASTORE - a hypermarket, in March 2008, Aditya Birla Retail Ltd. expanded its footprint in large format retailing, which features both food and non-food products.
Hypermarkets are what can be described as a complete destination shopping area, where one can enjoy a day out with the entire family because of a simple fact that hypermarket consists of variety of options under just one roof. The result is a very large retail facility which carries an enormous range of products like grocery, fruits & vegetables, general merchandise, electronics, computers, mobile phones, apparel, footwear sports and FMCG products, with national, international and house brands all under a single roof.
Currently,[when?] fourteen hypermarkets operate under the brand more.MEGASTORE in Mysore, Vadodara, Aurangabad, Indore, Bengaluru (4), Mumbai, New Delhi (2), Hyderabad, Nasik and Vashi.
Clubmore
Clubmore is the store loyalty program, which has a membership base of over 1 million members. To make shopping experience more exciting more. has created Clubmore. This is a membership reward program, which reinforces the commitment of consistently adding value to the shopping experience by choosing to be a part of more. After filling a simple registration form one can start enjoying the benefits of shopping right from Day 1!
As a esteemed member, each time one shop at more. outlet can earn Reward Points which can be redeemed in preferred more. outlet.
What's more, as a Clubmore. member, one will also be entitled to special benefits, besides the regular offers and promotions at more. As a Clubmore. member one also receives exclusive SMS alerts for special offers on products and services.
Private labels
Aditya Birla Retail Limited provides customers products under its own labels. Private label Food Brands include Feasters, Kitchen's Promise, and Best of India. Home & Personal care brands include Enriche, 110%, Pestex, Paradise and Germex.
Management Team
As of 2011[update] the management team includes Pranab Barua as CEO – Aditya Birla Retail, Russell Berman as CEO – Hypermarket and Vishak Kumar as CEO – Supermarket.[4]
References
- ^ Published on page 5 (2010-12-25). "ABRL plans expansion of More retail chain Home". livemint.com. Retrieved 2011-02-11.
- ^ "Aditya Birla Group | Companies | Indian companies | Aditya Birla Retail Limited". Adityabirla.com. 2010-06-23. Retrieved 2011-02-11.
- ^ "Aditya Birla Retail mulls expanding supermarket chain 'More'". Deccanherald.com. 2010-12-24. Retrieved 2011-02-11.
- ^ "Management team". morestore.com. Retrieved 11 March 2011.
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