MGSCOMM is an independently owned integrated marketing communications agency. MGSCOMM, formerly known as Machado Garcia-Serra Communications,[1] ranked among the top 20 in the “2013 Advertising Age, 50 Largest U.S. Hispanic Agencies”,[2][3] as well as named among the top 100 in the “2012 Hispanic Business 500 Largest US Hispanic-Owned Companies”.[4][5] The Minority Business Enterprise is headquartered in Miami, Florida, with offices in New York City and Mexico City.[6][7]
 | |
| Company type | Private Minority Business Enterprise |
|---|---|
| Industry | Integrated Marketing Communications (advertising, public relations, production) |
| Founded | 2003 |
| Headquarters | United States, Miami, FL |
Key people | Manuel E. Machado, CEO Al Garcia-Serra, Chairman of the Board Jorge Moya, CCO/Partner |
Number of employees | 105+ |
| Website | mgscomm |
History edit
MGSCOMM was founded in Miami, FL by Manuel E. Machado and Al Garcia-Serra in March 2003. In 2004, the company acquired The IAC Group (1978), an advertising and public relations agency in Miami.[8] In 2009, MGSCOMM merged with Reynardus+Moya, a full-service advertising agency in New York.[9] In 2012, MGSCOMM joined forces with Revolucion LLC, a full-service brand-communications agency in New York.[10] Today, MGSCOMM is a Minority Business Enterprise managed by Manuel E. Machado, CEO, Al Garcia-Serra, chairman of the board, Jorge Moya, CCO/Partner, Carla Trum Mercado, President of Advertising/Partner, Fernando Bonet, COO, Yvonne Lorie, President of SWAY PR/Partner, and Federico Mejer, managing director of MGSCOMM's New York City office/Partner. Headquartered in Miami, MGSCOMM also has offices in New York City and Mexico City.[11][12]
In 2013, MGSCOMM celebrated its 10-year milestone anniversary with a Gold ADDY award from the American Advertising Federation (AAF) for its Objectivity Brand Book[13] and HispanicAd.com's Agency Executive of the Year award for Manuel E. Machado.[14] In addition, MGSCOMM's President of SWAY Public Relations, Yvonne Lorie, was awarded the 2013 PR Achievement PRemio Award by the Hispanic Public Relations Association (HPRA).[15]
In 2014, MGSCOMM received a Gold ADDY for its Subjectivity Brand Book in the Self Promotion category, along with 4 other Gold ADDYs and 6 Silver.[16]
Membership edit
MGSCOMM is an active member of the following organizations: Association of Hispanic Advertising Agencies (AHAA), Public Relations Society of America (PRSA), Worldwide Partners, Latin Business Club of America.
References edit
- ^ "Two Miami Hispanic advertising firms to merge". highbeam.com orig. pub. Knight Ridder/Tribune Business News. October 2004. Archived from the original on 2014-06-11. Retrieved 14 November 2004.
- ^ "Hispanic Fast Pack 2013" (PDF). Advertising Age. 2013. Retrieved 30 July 2013.
- ^ Wallwork, Rebecca (April 2012). "Market Value". Modern Luxury Miami. Retrieved 20 May 2012.
- ^ "HispanicBusiness 500 ~ 30th Anniversary". Hispanic Business. 2012. Archived from the original on 31 October 2013. Retrieved 21 August 2012.
- ^ "Manuel Machado and Al Garcia-Serra: MGS Comm's 21st century mad men". Voxxi.com. March 2013. Archived from the original on 23 September 2014. Retrieved 13 April 2013.
- ^ McClellan, Steve (13 August 2009). "Multicultural Agencies Unite". Ad Week. Retrieved 7 March 2011.
- ^ "Sun Spots Can Miami's ad agencies leverage Hispanic ties to rival Madison Avenue?". Modern Luxury Miami. November 2010. Retrieved 7 March 2011.
- ^ Jensen, Trevor (13 December 2004). "2004 Not Bad For Regional Shops, And That's Just Fine". Ad Week. Retrieved 7 March 2011.
- ^ Mcclellan, Steve (13 August 2009). "Multicultural Agencies Unite". Ad Week. Retrieved 13 August 2009.
- ^ "Revolucion LLC merges with MGSCOMM". HispanicAd.com. 1 March 2012. Archived from the original on 9 December 2012. Retrieved 1 March 2012.
- ^ McClellan, Steve (13 August 2009). "Multicultural Agencies Unite". Ad Week. Retrieved 7 March 2011.
- ^ "Sun Spots Can Miami's ad agencies leverage Hispanic ties to rival Madison Avenue?". Modern Luxury Miami. November 2010. Retrieved 7 March 2011.
- ^ Seth (25 March 2013). "mgscomm 10 year anniversary". WorldRedEye.com. Retrieved 1 April 2013.
- ^ "Manuel E. Machado - HispanicAd.com 2013 'Agency Executive Of The Year'". HispanicAd.com. 30 April 2013. Archived from the original on 1 June 2013. Retrieved 5 May 2013.
- ^ "HPRA Honors Top Campaigns Reaching Latino Audiences at 29th Annual PRemio Awards & Scholarship Gala". Hispanic PR Blog. 1 November 2013. Archived from the original on 28 March 2014. Retrieved 20 December 2013.
- ^ "2014 AAF Miami Addy Awards" (PDF). AAFMiami.org. March 2014. Retrieved 18 March 2014.