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Kevin Popović (born July 4, 1964) is an American communications author, educator, and entrepreneur. He is the founder and CEO of Ideahaus and Market Ready Index. Popović also serves as the Director of Idea Lab, part of the Zahn Innovation Platform at San Diego State University.
Kevin Popović | |
|---|---|
| Pronunciation | KE-vin PAHP-OH-vich |
| Born | July 4, 1964 Pittsburgh, Pennsylvania |
| Occupation(s) | Author, teacher |
| Known for | Founder of Ideahaus, Director of ZIP Idea Lab at San Diego State University, Author of 20YEARS Communications and Satellite Marketing: Using Social Media to Create Engagement |
| Board member of | Board of Advisors, Lavin Entrepreneurship Center, San Diego State University |
| Website | http://kevinpopovic.com/ |
Popović has written books focusing on communications and engagement, including Satellite Marketing: Using Social Media to Create Engagement (2016)[1] and 20 Years Communications: 20 Leaders 20 Questions, 100s of Lessons (2013).[2]
Early life edit
This section of a biography of a living person does not include any references or sources. (May 2016) |
Popović was born on July 4, 1964, in Pittsburgh, Pennsylvania. He graduated from Quigley High School in 1982. In 1987, Popović graduated from Pittsburgh's Duquesne University[3] with a Bachelor of Arts in Communications and Psychology.
Career edit
Popović began teaching at San Diego State University in 2014 with a Social Media Strategy course through the College of Extended Studies. In 2015, he began teaching Creativity & Innovation[4] in the College of Business.
In 2015, Popović founded Market Ready Index, "a disruptive marketing technology platform focused on optimizing performance across all channels of communications."[5]
Bibliography edit
Books edit
- Satellite Marketing: Using Social Media To Create Engagement published on May 24, 2016, by Productivity Press
- 20Years Communications: 20 Leaders, 20 Questions, 100's of Lessons published on June 23, 2013, by Transmedia Publishing
- Creating Engagement in the Classroom: Understanding the Challenges of the Modern Learning Environment[6]
- A View From The Top: The Evolution of Marketing and the Customer Journey
Other publications edit
- Popović, K., Smith, D. C., Hellebusch, S. J. (2013). Attitudes on the use of social media in healthcare communications. Journal of Communication in Healthcare, Vol. 6 (1), 22–28.
- Popović, K, & Smith, C. (2010, Vol. 3, No. 2). Tweeting @DoctorWelby: Practical Examples of Social Media in Healthcare. Journal of Communication in Healthcare. (pp. 138–151) W. S. Maney & Sons Ltd 2010
References edit
- ^ "Aztec Authors: "Satellite Marketing" | NewsCenter | SDSU". newscenter.sdsu.edu. Retrieved May 28, 2016.
- ^ "Interview with Kevin Popovic, founder of Ideahaus and author of 20Years Communications - Ideahaus". ideahaus.com. August 9, 2014. Retrieved May 28, 2016.
- ^ "Undergraduate Admissions". www.myduquesne.duq.edu. Retrieved January 13, 2021.
- ^ "NewsCenter | SDSU | Off the Beaten Course: MGT 353". Retrieved May 27, 2016.
- ^ "About". Market Ready Index®. Retrieved September 13, 2021.
- ^ "Ebook: Creating Engagement in the Classroom". thecoursekey.com. Archived from the original on May 29, 2016. Retrieved May 28, 2016.