KEST
| City of license | San Francisco, California |
|---|---|
| Broadcast area | San Francisco Bay Area |
| Slogan | "Personal Growth Programming for the Bay Area" |
| Frequency | 1450 (kHz) |
| First air date | November 30, 1925 |
| Format | Multi-language Talk |
| Power | 1,000 watts |
| Class | C |
| Affiliations | Bay Area Metro Radio |
| Owner | Multicultural Broadcasting |
| Sister stations | KIQI, KSJX Also part of the Multicultural Broadcasting Cluster: TV Station KCNS |
| Website | kestradio.com |
KEST (1450 AM) is a radio station in San Francisco, California. Most of the station's programming is non-English, such as Indian, Chinese, and other Asian languages. KEST does English-language programming during the week, usually from 6:00 a.m. to 11:00 a.m., which consists of New Age Talk.[1]
KEST is owned by Multicultural Radio which owns several stations across the country. KEST broadcasts around the San Francisco Bay Area; its signal is 1000 watts. The station currently features programming from Bay Area Metro Radio.
The station was signed on by a local church and began broadcasting in the 1920s. It was not very popular, but in 1939 was purchased by Sherwood Patterson, who changed the call letters to KSAN. New studios were constructed in the Merchandise Mart near Market Street; a 250-watt transmitter was installed in a tower on top of the building. Listenership dramatically increased with a format of popular music (evolving into rhythm and blues by 1955 or so) and disk jockeys such as Les Malloy, who would purchase the station himself in the early 1960s. Malloy changed the call letters to KSOL and strengthened the rhythm and blues/soul music format targeting the African-American community; the station launched the career of popular 1960s and '70s musician Sly Stone, who was one of the station's DJs. The format changed to a general-market music format by the early 1970s.[2]
On April 10, 1996, KEST adopted a talk and world ethnic music format to compete with KVTO.
In 2009, KEST became part of Multicultural Broadcasting.
References
- ^ "Station Information Profile". Arbitron. Retrieved June 28, 2009.
- ^ http://www.sfradiomuseum.com/schneider/kest.shtml
External links
- KEST Radio official website
- Bay Area Metro Radio (Chinese)
- Query the FCC's AM station database for KEST
- Radio-Locator Information on KEST
- Query Arbitron's AM station database for KEST
- FCC History Cards for KEST
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Coordinates: 37°45′37″N 122°22′56″W / 37.76028°N 122.38222°W
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