Joanne Bradford is an American businesswoman and financial technology executive, currently the chief growth officer of MNTN.
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She has had an extensive career in marketing, monetization and operations at technology and financial companies in Silicon Valley and Los Angeles, California.
Education edit
Bradford graduated with a BA in Journalism and Advertising at San Diego State University in 1986.[1]
Career edit
Bradford's early career was at BusinessWeek and then Microsoft, leading on sales and product marketing for MSN and AdCenter.[2]
She left Microsoft to become executive vice president of national marketing services at the ad agency Spot Runner, a much smaller start up company, in March 2008.[3] where she worked for six months before joining Yahoo! in fall 2008 to head up ad sales as senior vice president of US revenue and market development.[4]
Two years later she took up the role of chief revenue officer at Demand Media,[5] her second move from an established large company to a much smaller startup. The move was not without controversy, being announced in the press before Bradford had told Yahoo! colleagues she was leaving.[6]
After a short spell as president of the San Francisco Chronicle,[7] Bradford joined Pinterest in 2013, leading on early monetization efforts at the company.[8] She left Pinterest in early 2015 following a management reshuffle, having declined an offer to move to another role as head of direct sales.[9]
Later that year she joined lender SoFi as chief operating officer.[10] During her time at the company she was responsible for raising SoFi's profile as a leading fintech brand.[11]
In June 2019, Bradford departed SoFi at the same time as two other executive officers, Kevin Moss and Ashish Jain, in a significant moment for the company not long after its new CEO Anthony Noto joined the company in 2018.[12]
Following her departure from SoFi, she took up the role of president at Honey, a financial start up centered around automating access to discounts and the best online deals, in August 2019.[13] In 2021, Bradford was named the chief growth officer of MNTN, an advertising technology company. [14]
Bradford has been a member of the executive board of a number of organisations, including Wave,[15] OneLogin,[16] Comscore,[17] and the anti-poverty charity CARE.[18]
Awards and achievements edit
Bradford was included in the Forbes CMO Next 2018 List,[19] Ad Age's 100 Most Influential Women in Advertising and was a recipient of the Bill Gates Chairman's Award at Microsoft.[20]
References edit
- ^ "NewsCenter | SDSU | Masters of the Media: Joanne Bradford".
- ^ https://www.linkedin.com/in/joanne-bradford-9a588022 [self-published source]
- ^ "Microsoft Exec Sprints over to Spot Runner".
- ^ "Yahoo Brings In–Drum Roll, Please–a Former Microsoft Exec to Head U.S. Ad Sales".
- ^ "Exclusive: Yahoo's Top Ad Money-Maker Bradford Leaving for New Job at Demand Media".
- ^ "Yahoo's Joanne Bradford: How Not to Leave Your Job". CBS News. 18 March 2010.
- ^ "NewsCenter | SDSU | Masters of the Media: Joanne Bradford".
- ^ "Pinterest Hires San Francisco Chronicle President Joanne Bradford to Lead Advertiser and Media Partnerships (Updated)".
- ^ "Pinterest's Bradford Departs as Kendall Takes over Media and Sales". 5 June 2015.
- ^ "Digital Media Veteran Joanne Bradford Joins Online Lender SoFi as COO". 17 August 2015.
- ^ Harris, Ainsley (2019-05-07). "Joanne Bradford is out as SoFi CMO". Fast Company. Retrieved 2020-05-19.
- ^ Rudegeair, Peter (2019-06-04). "SoFi Loses Three Top Executives". Wall Street Journal. ISSN 0099-9660. Retrieved 2020-05-19.
- ^ "WeWork Has An All-Male Board—And It's Not Alone". Fortune. Retrieved 2020-05-19.
- ^ Bruell, Alexandra (2021-09-02). "Ryan Reynolds's Ad Shop Parent Taps Marketing Vet Joanne Bradford". Wall Street Journal. ISSN 0099-9660. Retrieved 2022-09-22.
- ^ Wave (2018-10-02). "Wave appoints SoFi CMO Joanne Bradford to the board, continues push into disruptive financial services". GlobeNewswire News Room (Press release). Retrieved 2020-05-19.
- ^ "People on the Move: Joanne Bradford". www.bizjournals.com. Retrieved 2020-05-19.
- ^ "Comscore Announces Enhancements to its Board of Directors and Senior Management Team to Enable Next Phase of Growth". Comscore, Inc. Retrieved 2020-05-19.
- ^ "HSBC's Women on the Rise in Fintech". www.business.us.hsbc.com. Retrieved 2020-05-19.
- ^ Rooney, Jenny. "CMO Next 2018: The Full List Of 50 Chief Marketers". Forbes. Retrieved 2020-05-19.
- ^ OneLogin. "OneLogin Appoints Joanne Bradford to Board of Directors". www.prnewswire.com (Press release). Retrieved 2020-05-19.