Hypertag is a British marketing technology company.
| Industry | Marketing technology software |
|---|---|
| Founded | 2001 |
| Successor | Proxama Ltd. |
| Headquarters | Norwich |
| Products | Wireless technology digital content |
This article contains content that is written like an advertisement. (October 2010) |
History edit
Established in 2001 and headquartered in Norwich, Hypertag operates as a supplier of proprietary proximity marketing technology to brands.[1][2][3] The company facilitates connections with consumers' mobile phones based on their proximity to a physical location. This is achieved through the utilization of short-range mobile wireless technologies, including Bluetooth, Infrared, Wi-Fi and NFC.[1]
Hypertag's services enable free downloading of various digital content, such as wallpapers, video clips, games, music clips, vouchers, documents, web links, or mobile applications, directly to consumers' mobile phones. Additionally, Hypertag integrates its systems with third-party infrastructure providers, such as in-store advertising display screen providers, and has been utilized by well-known brands like O2, Vodafone, Peugeot and CNN. The company has also implemented its systems at visitor attractions owned by the Royal Institution and English Heritage.
An example campaign in 2005, posters advertising a new Gorillaz single, DARE, were established in Sydney and Melbourne, Australia in September 2005. The posters contained Hypertag technology, allowing passers-by to download a 40-second ringtone of the song DARE to their mobile phones.
The technology was also used by the band New Order in advertisements for their album Waiting for the Sirens' Call, and in 2008, Hypertag won a gold award for best location-based advertising technology at the Mobile Advertising and Marketing Awards.
Hypertag was bought by Proxama Ltd on 14 January 2011.
See also edit
References edit
- ^ a b "Mobiles reach out to the web". BBC News. 26 January 2003. Retrieved 13 October 2020.
- ^ Sandhana, Lakshmi (7 October 2003). "Cell Phones, Billboards Play Tag". Wired. Retrieved 13 October 2020.
- ^ Zamboni, Claudio (30 July 2003). ""Hypertag", dal muro al palmare lo spot viaggia via infrarossi". La Repubblica (in Italian). Retrieved 13 October 2020.
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