Hip Hop Since 1978 (HHS78) is a management and production company based in New York City. It was started by G. Roberson and Kyambo "Hip Hop" Joshua. G. Roberson is the current CEO of Hip Hop Since 1978 and President of the rap division at Atlantic Records. Kyambo "Hip Hop" Joshua is the Co-CEO of Hip Hop Since 1978 and President of the Urban Division at Columbia Records. HHS78 has been involved in the daily operations of Roc-A-Fella Records since the label's inception in the early '90s. HHS78 originally signed Kanye West to their production and management company in 1998, and negotiated his signing to Roc-A-Fella Records. Hip Hop Since 1978's first official project was West's 2004 album, The College Dropout.. In January 2007, they partnered with Bryant Entertainment. As a result, they also manage the career of Lil Wayne. In January 2009, Kyambo and Columbia Records parted ways. Most recently HHS78 has signed Young Jeezy onto their management firm. Rapper/singer Drake's in-house producer Noah "40" Shebib was recently signed by Hip Hop Since 1978. HHS78 has been hired to help the executive production for ASAP Rocky's promotional EP, A$AP Forever Part 1: Blood and his debut studio album, LongLiveA$AP.