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Heritage marketing is a form of marketing that uses a medium that leverages the heritage of nations, companies and sports clubs.[1][2] The concept and objects of cultural heritage, among UNESCO's World Heritage Sites, are defined as anything from physical objects themselves to their associated.
Examples edit
- Museums, such as BMW Museum
- Heritage edition goods, including Coca-Cola[3]
- Anniversary goods such as foundation 100th anniversary jersey or throwback jersey
References edit
- ^ Misiura, Shashi (2006-08-11). Heritage Marketing. Routledge. ISBN 9781136399268. Retrieved 2018-12-20.
- ^ Bennett, Marion (1997). "Heritage marketing: The role of information technology". Journal of Vacation Marketing. 3 (3): 272–280. doi:10.1177/135676679700300308. S2CID 156083551.
- ^ "Heritage Marketing Introduction at South Korean Ministry of Economy and Finance Blog". Archived from the original on 2018-12-20. Retrieved 2018-12-21.
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