Galaxy Minstrels
Galaxy Minstrels, previously known simply as Minstrels are milk chocolate buttons with a hard glazed shell sold in several countries including the UK, Ireland, South Africa, Kenya, Cyprus, France, Malta, Australia and Spain.
They originally had the slogan "They melt in your mouth, not in your hands", the same one used by M&M's in the United States (also used to market M&M's in the UK in the 1980s and 1990s).
In line with Mars' re-branding, Minstrels were brought under the Galaxy brand and are now sold as "Galaxy Minstrels", referring to the use of Galaxy chocolate in them.
"Sophisticated Silliness" and Croker & Jory
A new advertising campaign in July 2008 was accompanied by a new slogan: "Sophisticated silliness". One of their advertisements featured two women, consuming Minstrels, ostensibly in an upmarket theatre, commenting knowledgeably on their seats and the theatre acoustics, only to be revealed as delighted viewers of a male strip act.[1][2]
The two actresses who starred in this advertisement are Rhona Croker and Stephanie Jory. They have worked independently as well as together as a comedy duo, Croker & Jory.[3] Rhona Croker performs various roles in the BBC comedy series Watson & Oliver.
References
- ^ Galaxy Minstrels: "Sophisticated Silliness" advertisement on YouTube. Accessed 2 April 2012
- ^ Advertisement on tellyads website. Accessed 2 April 2012
- ^ comedy cv website entry for Croker & Jory. Accessed 2 April 2012
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