Wikipedia

Franc Dillon

Franc Dillon (June 1891 - unknown) was a film journalist during the period of classical Hollywood cinema and the golden age of Hollywood. Dillon was a socialite, clubwoman, and friend of actor Harold Lloyd and his wife Mildred Davis Lloyd, helping them launch the Beverly Hills Little Theatre for Professionals that was part of a national little theatre movement.[1] It became an important showcase for young actors hoping to be discovered, and for New York stage veterans who wanted to be seen in Hollywood. As a publicist and advertising executive, she negotiated with film production companies to guarantee some of the earliest product placements in films.[2]

Early life edit

She was born Franc (possibly Frances) Newman in Michigan, the daughter of Florence Groesbeck and Frank Newman. Some sources give her maiden name as Franc Tait, the surname of her mother's second husband.[3][4] Franc may have lowered her age by four years when she moved to Los Angeles, because the 1930 census shows a birth date of 1895 rather than 1891, the latter of which is reflected on her marriage license.[5] She had a full brother surnamed Newman, and two half siblings surnamed Tait.

Journalism edit

She published features in the leading movie magazines of the day, including Photoplay, Modern Screen, and Picture Play.[6] She was often in the society pages, for example in the Los Angeles Times as a frequent name in Myra Nye's "Society of Cinemaland" column, or the page "Of Interest to Women."[7] Dillon's decision to write about a new talent and how to showcase that person could have an effect on how they were received. She was also a correspondent for newspapers across the country promoting Hollywood to the masses, for example publishing a two-page spread in what was then known as the Atlanta Constitution showing movie stars like Al Jolson, Ann Dvorak, and Joel McCrea engaging in farm work to show that they could relate to everyday people.[8] From 1928 to 1935 she was also a Hollywood correspondent and columnist for the Brooklyn Standard-Union, later the Times-Union.[9]

Publicity profession edit

The publicity field, along with society and gossip columns, gave women a measure of power and control in a town more conventionally run by men.[10] With screenwriter Katherine Albert of MGM and others she led the Women's Association of Screen Publicists (WASPs), a group that formed in October 1924.[11] In 1928 Dillon was listed in The Film Spectator as working for the Charles S. Dunning publicity firm.[12] Sometimes she hosted events that might now be called publicity stunts, such as having a 1928 peanut-shelling party at her home where the WASPs worked their way through 300 pounds of them to benefit charity.[13] Later, in the late 1930s and 1940s she worked for the J. Walter Thompson advertising company as part of a noted all-woman team headed by Maxine Smith.[14]

Clubwoman edit

Women in Hollywood also formed clubs which gave them collective strength. One of Dillon's earliest clubs was a branch of the Soroptimists, formed in 1922 when the international organization was just a year old.[15] In 1927 she was listed in Film Year Book as vice president of the WASPs, with Elizabeth Riordan as president.[16] She may have been small in stature, for The Clubwoman yearbook of 1928 described the Soroptimists' fourth annual style show at the Biltmore in Los Angeles, with many women in costume, where "Little Franc Dillon in bell hop attire was flying about seating folk."[17] She was founding president of the Screen Women's Press Club (SWPC), beginning in 1930.[18] They often met in the Munchers Club, a café on the Fox movie studio lot.[19][20] SWPC should not be confused with the Hollywood Women's Press Club founded in 1928 by Louella Parsons and Myra Nye, although the groups overlapped and were sometimes considered functionally the same.[21] She was also chair of the Publicity Club, which met at the Nickodell on Argyle, a famous old Hollywood restaurant.[22][23]

Personal life edit

On October 24, 1914 she married silent film actor Edward Dillon, known as Mary Pickford's first leading man, who also directed for D. W. Griffith for nine years.[24][3] Actor John T. Dillon was her brother-in-law. It is unknown when the marriage ended, but in the 1930 census Franc Dillon is listed as divorced at age 35, with her mother living in her home.[5] Edward Dillon died of a sudden heart attack in 1933, and news reports said she went to his funeral.[24] In the 1940 census she is listed as widowed rather than divorced.[25]

In 1931 she showed a one-year-old white, black, and tan wire fox terrier with the show name Sidlaw Bandit Queen.[26]

Partial list of feature articles (in progress) edit

Year Publication Title Notes
1925 Not listed Tom Mix's Fight for Thomasina Tom Mix
1932-03 Photoplay A Gallant Mother Mae Marsh
1932-09 Movie Classic Is Marlene Dietrich Being Frightened Away from America? Marlene Dietrich
1932-09 Motion Picture Harold Lloyd's Wife--The World's Champion Housekeeper Mildred Davis Lloyd
1932-10 Modern Screen Watching Out For the Babies Dorothy Jordan, Loretta Young, etc.
1932-11 Modern Screen Exposing Andy Clyde Andy Clyde
1933-04 New Movie Intimate Facts About Marlene's Wardrobe Marlene Dietrich
1934-01 New Movie Youth Looks Ahead Loretta Young
1934-01 New Movie Advance News of New Films in the Making Elizabeth Young, et al
1934-05 Motion Picture Hollywood is Ruining Me As an Actress Gloria Stuart
1934-06 Movie Mirror Marion Davies: Angel of Mercy Marion Davies
1934-10 Movie Classic George Brent Is On His Own Now, and Likes It! George Brent
1934-11 Movie Classic Hollywood's Big Surprise Ketti Gallian
1935-02 Screenland George Brent's Future George Brent
1935-02 Picture Play Gay Spender No More Reginald Denny
1935-02 Motion Picture A Miracle is Filmed Robert E. Cornish
1935-02 Modern Screen I Chaperone the Crowd Hollywood's younger set
1935-03 Picture Play Who Is This Man? Samuel Hinds
1935-05 Picture Play A Wife the Sun Shines On Verree Teasdale
1935-07 Picture Play The Sweetest Story Ever Told Wedding of chorus girl and boy
1935-07 Modern Screen How Are Joel and Frances Getting Along? Joel McCrea and Frances Dee
1935-09 Modern Screen How Can You Help Liking Her? Edna May Oliver
1935-10 Modern Screen Star Worrier Bette Davis
1935-11 Picture Play Dashing Adventurer Ray Milland
1935-12 Picture Play Destiny Beckoned, She Followed Olivia de Havilland
1935-12 Modern Screen Shirley Temple. Saver of Lives. Shirley Temple
1936-01 Modern Screen Little Man, What Next? Freddie Bartholemew
1936-02 Modern Screen Tom's Rules for Sidestepping Trouble Tom Brown
1936-03 Modern Screen He's a Travellin' Man George O'Brien
1936-05 Modern Screen Sentimental Roughneck George Raft
1936-07 Modern Screen Not Subject to Change Luise Rainer
1936-08 Modern Screen Tumbling to the Top Joe E. Brown
1936-09 Modern Screen On the Set With Romeo and Juliet Norma Shearer and Leslie Howard
1936-10 Modern Screen Her Guiding Stars Merle Oberon
1936-10 Radio Stars At Home With One Man's Family One Man's Family (radio show)
1936-12 Screenland Black Sheep Stander Lionel Stander
1936-12 Modern Screen Freedom's a Flop! Tom Brown
1936-12 Radio Stars He's Got Plenty of Umphhh! Smith Ballew
1937-02 Modern Screen When He's Wrong, He's Right! Melvyn Douglas
1937-05 Radio Stars Francia of the Rancho Francia White
1937-07 Modern Screen Highlighting Gene Gene Raymond
1937-09 Modern Screen She's Taking it Easy Claudette Colbert
1937-10 Modern Screen Public Cowboy No. 1 Gene Autrey
1938-03 Picture Play He Didn't Wait for Luck Patric Knowles
1938-03 Modern Screen It's Fun to be Broke! Beverly Roberts
1938-04 Modern Screen Bob Speaks Up Robert Kent
1938-05 Modern Screen That Thing Called Temperament Herbert Marshall
1938-09 Modern Screen She's Not Afraid Gloria Dickson
1939-02 Hollywood Women Worry Men (as explained by George Brent) George Brent
1939-06 Hollywood Being Broke Helps Dennis O'Keefe
1939-09 Hollywood Cagney Changes His Mind James Cagney
1940-08 Motion Picture Still Pulling Them In Jeffrey Lynn
1941-04 Screen Life Trouble at Home Mary Martin

References edit

  1. ^ York, Cal (September 1928). "Gossip of All the Studios". Photoplay. 34 (4): 50 – via The Internet Archive.
  2. ^ Campbell, Kay (7 January 1948). "Hollywood, More than Ever, Going for Those Ad Tie-Ups". Variety. p. 22.
  3. ^ a b State of California, County of Los Angeles, Marriage License, October 14, 1914.
  4. ^ "United States Census, 1910," FamilySearch (https://www.familysearch.org/ark:/61903/1:1:MLBH-8WG: Entry for W. W. Tait and Florence A. Tait, 1910.
  5. ^ a b U. S. Federal Census, 1930.
  6. ^ See table.
  7. ^ Multiple items found on newspapers.com.
  8. ^ Dillon, Franc (26 January 1936). "The Stars Come Down to Earth". The Atlanta Constitution. p. 9.
  9. ^ Dillon, Franc (11 December 1928). "In the Hollywood Studios (column)". The Standard Union (Brooklyn, New York). p. 15.
  10. ^ Mallory, Mary (27 November 2023). "Hollywood Heights: Agnes O'Malley Marx, Pioneering Film Publicist". The Daily Mirror.
  11. ^ Nye, Myrna (3 June 1928). "Society of Cinemaland". The Los Angeles Times. p. 33.
  12. ^ Beaton, Welford (13 October 1928). "Greetings! Charles S. Dunning, Publicity: Franc N. Dillon, Associate". The Film Spectator. 6 (4): 45 – via Internet Archive.
  13. ^ Kingsley, Grace (28 July 1928). "Women Publicists Now Shell Peanuts". The Los Angeles Times. p. 7.
  14. ^ "From the Production Centres... in Hollywood". Variety. 22 December 1943. p. 32.
  15. ^ "Women in Business Form Club". The Los Angeles Sunday Times. 16 April 1922. p. 1.
  16. ^ Kann, Maurice, ed. (1927). Film Year Book 1927. John W. Alicoate. p. 845.
  17. ^ Edwards, Alice Mavor (July 1928). "The Soroptimist Club of Los Angeles". The Clubwoman. XVIII (1): 31 – via Internet Archive.
  18. ^ "Club Elects Franc Dillon". The Los Angeles Times. 10 December 1930. p. 29.
  19. ^ Nye, Myrna (22 March 1931). "Society of Cinemaland". The Los Angeles Times. p. 24.
  20. ^ "Hollywood Chatter". Variety. 13 November 1929. p. 8. Munchers Club, Fox Studio, is featuring 'sunnyside up' eggs.
  21. ^ Braitman, Jacqueline R. (19 October 2020). She Damn Near Ran the Studio: The Extraordinary Lives of Ida R. Koverman. University Press of Mississippi. p. 25. ISBN 978-1-4968-3037-1.
  22. ^ "Publicity Club Installs Today". The Los Angeles Times. 2 August 1948. p. 3.
  23. ^ "Nickodell | Old L.A. Restaurants". oldlarestaurants.com. Retrieved 2024-03-26.
  24. ^ a b "Edward Dillon". The New York Times. July 12, 1933. p. 17. Retrieved May 1, 2022.
  25. ^ U. S. Federal Census, 1940.
  26. ^ Stud Book Register. Vol. 48. American Kennel Club. 1 July 1931. p. 32.
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