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Flash Mob America is an American flash mob production company based in Los Angeles founded in 2009.[1][2][3][4]
 | |
| Founded | 2009 |
|---|---|
| Founders | Staci Lawrence, Conroe Brooks |
| Headquarters | Los Angeles, California |
| Website | www |
History edit
After meeting at an event following the death of Michael Jackson in 2009, co-founders Staci Lawrence and Conroe Brooks decided to put on flash-mob tribute on to Jackson, based on one they saw on YouTube. The company was founded by the duo later that year.[5] Universal Music Group hired Flash Mob America to create three flash mobs around the release of Janet Jackson's Number Ones album.[6] The company has also been used for marriage proposals.[7]
In October 2011, FMA was hired by former NFL Quarterback Steve Young's wife to surprise him for his 50th birthday.[8]
In June 2012, the wife of real estate developer Kirk Kerkorian hired FMA to surprise him outside of the Beverly Hills Hotel with a flash mob to the song "To Know Him Is To Love Him" by The Shirelles.[9]
On March 1, 2013, the students of the Bush school at Texas A&M surprised former President George H.W. Bush, with the help of FMA.[10]
References edit
- ^ Freund, Linda (2013-05-09). "Spontaneity for Hire: Flash Mobs Go Corporate". Wall Street Journal. ISSN 0099-9660. Retrieved 2016-10-13.
Flash Mob America, which stages events at corporate conferences and trade shows, began in 2009 after a group of friends put on a flash-mob tribute to Michael Jackson, which went viral.
- ^ Gray, Madison. "Are 'Flash Robs' Giving Flash Mobs a Bad Rap?". Time. ISSN 0040-781X. Retrieved 2016-10-13.
Conroe Brooks, who partnered with Lawrence in founding Flash Mob America, says his company wants to distance itself from any notion of criminality associated with Flash Mobbing.
- ^ "Advocacy In A Flash". The NonProfit Times. Retrieved 2016-10-13.
- ^ Boss, Kevin (2016-09-07). "Chicago To Singapore: Flash Mob America Founder Staci Lawrence Found A Way To Spread Joy Worldwide". The Huffington Post. Retrieved 2016-10-08.
- ^ "Meet Staci Lawrence, Owner of Flash Mob America". Real Mom of SFV. 2016-08-31. Retrieved 2016-10-08.
- ^ "Janet Jackson Surprises Fans At Flash Mob In Los Angeles". MTV News. Retrieved 2016-10-08.
- ^ Wilson, Simone (2011-09-28). "Former UCLA Student Proposes to Girlfriend via Flash Mob: 'You're So Cheesy' (VIDEO)". L.A. Weekly. Retrieved 2016-10-08.
- ^ Sandler, Ariel (2011-10-13). "An NFL Hall-Of-Famer Received The Birthday Surprise Of A Lifetime - A Flash Mob". Business Insider Australia. Retrieved 2016-10-08.
- ^ "MGM Billionaire Kirk Kerkorian Surprised with Flash Mob for His 95th Birthday (Video)". The Hollywood Reporter. Retrieved 2016-10-08.
- ^ "George H.W. Bush surprised by flash mob at Texas A&M". Retrieved 2016-10-08.