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Similar to marketing collateral definition, e-marketing collateral is the collection of basic internet tactical activities that supports the marketing of a product or a service on the internet. These basic tactics are intended to support, facilitate and ease the internet presence of a website, product or a service.
These activities enforced themselves as givens nowadays, common e-marketing collateral include:[1]
- Building the e-presence; whether it is a website, blog, microsite or a portal.
- Search engine marketing, including search engine optimization and search engine registration. With the prevalence of mobile devices, e-marketing collateral must often be targeted towards mobile devices and localized search.
- Online directories registration.
- Social media accounts setup and social media optimization.[2]
Original e-commerce marketing: Web sites Display ads Measures “eyeballs” and impressions of display ads
Social, mobile, local e-commerce marketing: Social media: Facebook, Twitter, Pinterest Mobile, localized ads and apps, geo-location Measures “conversations” and “engagement”.
In 2014, 135 billion dollars were spent by marketers on new online marketing collateral.[3]
References edit
- ^ Blake, Jameson. "What is e-marketing collateral?". Website Designers. Retrieved 13 September 2015.
- ^ Bozeman, Reggie. "How Advertising on Social Media Helps Your Business". Social Motion. Retrieved 26 March 2016.
- ^ Schwarzl, Susanne; Grabowska, Monika (2015-11-10). "Оnline marketing strategies: the future is here". Journal of International Studies. 8 (2): 187–196. doi:10.14254/2071-8330.2015/8-2/16. ISSN 2071-8330.