The House of Fine Art (HOFA) is a contemporary art gallery based at 11 Bruton Street, Mayfair, London, United Kingdom. It was founded by entrepreneurs and art curators Elio D'Anna and Simonida Pavicevic, in 2012.
History and Development edit
Founded in 2012 by entrepreneurs and art curators Elio D'Anna and Simonida Pavicevic, [1] HOFA operates as a contemporary art gallery with a focus on showcasing both established and emerging artists from various cultural backgrounds. Located in Mayfair, London HOFA has established itself as a platform for diverse and unique works of art.
HOFA represents painters, sculptors, photographers, and new media artists, with particular attention given to digital and generative AI art. The gallery emphasises inclusivity and cultural significance, presenting multidisciplinary practices from around the globe, including countries such as China, Korea, USA, Italy, France, UK, Argentina, and Australia.
Since its inception, HOFA has actively participated in international art fairs such as Art Miami, Art Dubai, and Kiaf Seoul, among others, facilitating access to contemporary artworks for government institutions, museums, auction houses, and private collectors.
In 2018, HOFA made headlines by becoming one of the first art galleries to offer its entire collection in cryptocurrency, reflecting its embrace of new technologies and digital innovations. The gallery further expanded its digital presence with the launch of HOFA.io and Kreation.io, platforms aimed at broadening access to the art market and promoting inclusivity among collectors.
Responding to the challenges posed by the COVID-19 pandemic in 2020, HOFA pioneered virtual exhibitions, providing online audiences with experiences. [2] [3] Additionally, the gallery organised special events, such as an all-female exhibition in celebration of International Women's Day to promote gender equality in the arts.
References edit
Tour London’s Art Scene With These Galleries’ Virtual Exhibitions from Forbes
Digital tools drive art market’s move into the cloud from Financial Times
HOFA Gallery from Artnet
Liquid Narratives from Kiaf Seoul
NFTs transform the art market for young novice buyers from Financial Times
- ^ "Elio D΄Anna:H έκθεση"ΧΧΙ"στη Hofa Gallery είναι "πρωτιά" για τη Μύκονο". VIPNEWS (in Greek). 2020-08-27. Retrieved 2024-05-16.
- ^ Westall, Mark (2020-03-29). "HOFA Gallery launches new high-tech virtual art experiences". FAD Magazine. Retrieved 2024-05-16.
- ^ Jenkins, Chris (2020-03-27). "HOFA Gallery Mounts Virtual Exhibitions In Response to Coronavirus". Arts & Collections. Retrieved 2024-05-16.