Disney Consumer Products
Disney Consumer Products (DCP) is a division of The Walt Disney Company that engages in merchandizing of the Disney brand and Disney properties, Lines of business under DCP include Disney Fashion & Home, Disney Food, Health and Beauty, Disney Toys & Social Expressions, Disney Publishing Worldwide and Disney Stores Worldwide. Its merchandise includes apparel, toys, home décor, books, magazines, interactive games, food and beverages, stationery, electronics, and animation art. DCP is the world's largest licensor.
DCP's origins trace back to 1929 when Walt Disney licensed the image of Mickey Mouse for use on a children's writing tablet. In 1932, Kay Kamen took charge of what then became Disney Licensing, setting the standard for character licensing within the entertainment industry.
Revenue
Merchandise reaches more than 90 countries yearly and generated an estimated $40 billion at retail in 2010.[citation needed]
Leadership
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Robert Chapek, President
- Anne Gates, Executive Vice President and Chief Financial Officer
External links
