Direct Agency / Rep Electronic Connection (DARE), or Direct Agency Rep Exchange, is an exchange protocol used by advertising agencies and television station sales representatives to transact and manage electronically spot TV orders, offers, revisions, and confirmations. [1] It was developed by Mediaocean and supported by Imagine Communications.[2][3][4]
References edit
- ^ "New data exchange system gains the support of reps". Mediaweek. Archived from the original on 2012-10-11. Retrieved 2011-06-20.
- ^ "Spotdata: National Sales Representatives". www.spotdata.com. Retrieved 2023-03-18.
- ^ "Glossary". Imagine Communications. Retrieved 2023-03-18.
- ^ "Mediaocean and ProVantageX create unique partnership to bring seamless automation to local TV buying and selling". Mediaocean. Retrieved 2023-03-18.