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Swedish brand Craft of Scandinavia is a producer of functional sports apparel. The company is based in Borås, an old and traditional textile industry town in the South of Sweden. The initial concept of its founder Anders Bengtsson was to develop underwear that propels moisture away from the skin during physical activity. Craft started with technical base layers and soon developed the three-layer principle with a second layer of insulation and moisture transportation as well as an outer shell for protection. Today, the company offers gear for all kinds of sports focusing with layer three on running, triathlon, bike and cross-country skiing.
History edit
In 1973, Swede Anders Bengtsson started developing a base layer material that transports moisture (sweat) away from the skin. Bengtsson tested his designs by weighing his gear after exercise sessions. He used polyester fibers, which only absorb a minimum amount of moisture, and worked them into a weaving construction. The resulting capillary action further promotes moisture expulsion transporting sweat from the skin to the outer surface of the garment where it quickly evaporates. The brand Craft of Sweden was officially founded in 1977. In addition to technical baselayers, the company soon started producing second layer garments (focused on fleece material) and outerwear.
Company takeovers edit
New Wave Group acquired the brand in 1996.
Sponsorships edit
Craft is the official supplier and sponsor of numerous association football teams, players and associations, including:
Associations edit
Basket edit
National teams edit
Finland (since August 2023)
Club teams edit
Alliance Sport Alsace- Limoges CSP (2020-)
Södertälie BBK- Uppsala Basket
- Luleå BBK (women)
- BC Luleå (men)
- Östersund Basket (women)
- Mark Basket (women)
- Sjuhärads Basket (women)
- Borås Basket (men)
Curling edit
National teams edit
Norway
Switzerland
Football edit
Club teams edit
Europe edit
Ordino
Gent
AGF Aarhus (From 2024/25)- Helsingør
- Frem
- AC Oulu
- PS Kemi
- Toulouse (Ends 2024)
Darmstadt 98- Moulier
Almere- VVV-Venlo
- Fredrikstad FK
- Åsane Fotball
- Hammarby
- IFK Göteborg
- Trelleborgs FF
- Varbergs BoIS
- Aarau
- Luzern
Gymnastics edit
National teams edit
- Sweden (since september 2020)
Handball edit
National teams edit
- Sweden (since July 2019)
Club teams edit
- Men
- Bordeaux Bruges Lormont Handball (since 2022 - 2023 season)
- Dunkerque Handball Grand Littoral
- Fenix Toulouse Handball
- Limoges Hand 87
- Massy Essonne Handball
- Saint-Raphaël Var Handball
- Strasbourg Eurométropole Handball
- SC DHfK Leipzig Handball (since September 2020)
- AMO HK
- Hammarby IF HF
- Women
- Odense Håndbold (since July 2019)
- Brest Bretagne Handball (since 2020)
- Mérignac Handball
- Atlantique Nantes (since 2020 – 2021 season)
Ski edit
Biathlon edit
Swimming edit
National teams edit
Faroe Islands (since January 2020)- Sweden (since September 2021)
Volleyball edit
National teams edit
Club teams edit
- Volley Mulhouse Alsace (Asptt Mulhouse) (Women) (since August 2021 until 2025)
- M.O.Mougins Volleyball (Women) (since August 2021)
- DSC Volleyball Damen (Women) (since July 2019)
- EVS (Women)
- Lunds VK
- Sollentuna VK
- BIWI VFM (Woman)
- Lausanne UC
- TSV Jona Volleyball
Floorball edit
National teams edit
Club teams edit
- FBC Kalmarsund
- Karlstad Innebandy
- Zug United
Track and field edit
National teams edit
Other sports edit
The Craft athlete team includes several national teams, among them the Swedish National XC-Team, as well as individual athletes such as Marit Björgen, Charlotte Kalla, Rene Poulsen, and Kaisa Mäkäräinen
Craft also supplies specific apparel to the Orica-BikeExchange professional cycling team.
Sponsored Events: Vasaloppet, Tour de Ski (Presenting Sponsor), Bike Trans Germany (Title Sponsor), Vätternrundan, Tjejmilen, and Stockholm Halvmarathon.
Critics edit
Craft is sometimes criticized for having its clothes produced in low-wage countries. This is where the production of fabrics and clothing takes place.