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A community of style is a community formed on the basis of attachment to a combination of product or marque. In contrast to brand community, where communal social interaction is formed between members because of a shared interest in one particular brand, the concept of community of style illustrates how community emerge when the combining of brands instead is what creates and support communal social action among particular consumer groups.[1]
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References edit
- ^ "Are marketers losing control of fashion brands?". Strategic Direction. 30 (6): 20–22. 2014-05-06. doi:10.1108/sd-04-2014-0044. ISSN 0258-0543. Archived from the original on 2023-05-06. Retrieved 2023-10-02.
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- Pihl, Christofer (1 January 2014). "Brands, community and style – exploring linking value in fashion blogging". Journal of Fashion Marketing and Management. 18 (1): 3–19. doi:10.1108/JFMM-10-2013-0108. ISSN 1361-2026. Retrieved 6 December 2021.
- "Are marketers losing control of fashion brands? Fashion bloggers drive consumer style preferences". Strategic Direction. 30 (6): 20–22. 1 January 2014. doi:10.1108/SD-04-2014-0044. ISSN 0258-0543. Retrieved 6 December 2021.
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