Chester Elton (born September 22, 1958) is an author, motivational speaker, trainer, and employee engagement expert. He is the New York Times best-selling author of several books on leadership and organizational management, including The Carrot Principle (co-written with Adrian Gostick), The 24-Carrot Manager and The Invisible Employee. Elton’s books have been translated into over 20 languages and have sold more than 1,000,000 copies worldwide.
Chester is Senior Vice President of the Carrot Culture division with the O.C. Tanner Recognition Company.
The Carrot Principle
Chester and Adrian Gostick’s flagship book, The Carrot Principle, was based on a 200,000 person study from 1996-2006. The second edition published in 2009 included a 2008 global survey of 10,000 people in 13 countries. The results of these studies revealed the surprising advantages of recognition on employee performance, including its effects on morale, productivity and return on equity. Their upcoming collaboration, The Orange Revolution (publish date September 2010), is a follow up based on a 350,000 manager and employee survey on the power of teamwork.
- Managing with Carrots: Using Recognition to Attract and Retain the Best People (with Chester Elton and Adrian Gostick, 2001) ISBN 1-58685-077-6
- The 24-Carrot Manager: A Remarkable Story of How a Leader Can Unleash Human Potential (with Chester Elton and Adrian Gostick, 2002) ISBN 1-58685-154-3
- A Carrot a Day: A Daily Dose of Recognition for Your Employees (with Chester Elton and Adrian Gostick, 2004) ISBN 1-58685-506-9
- The Invisible Employee: Realizing the Hidden Potential in Everyone (with Chester Elton and Adrian Gostick, 2006) ISBN 0-471-77739-0
- The Carrot Principle (with Chester Elton and Adrian Gostick, Reissue 2009) ISBN 1-4391-4917-8
- The Daily Carrot Principle: 365 Ways to Enhance Your Career and Life (with Chester Elton and Adrian Gostick, 2010) ISBN 1-4391-8173-X
- The Orange Revolution: How One Great Team can Transform an Entire Organization (with Chester Elton and Adrian Gostick, 2010) ISBN 1-4391-8245-0
- The New York Times Book Review, May 3, 2009
- Brilliant Publishing, February 2008