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Cashmere Nicole Carillo (born c. 1984), known professionally as “Cashmere” Nicole, is an American entrepreneur and founder of the beauty brand, Beauty Bakerie. She launched her company in 2011 with the goal of making a vegan, cruelty-free beauty brand catering to women of color.[1]
Personal life edit
Nicole was born c. 1984[2] and raised in South Bend, Indiana. She became pregnant with her daughter, Jasmyn, at the age of 16, and became a nurse after graduating from college.[2][3] In 2012, Nicole was diagnosed with breast cancer. This influenced her decision to focus on creating cruelty-free, nontoxic beauty products.[2] She underwent a double mastectomy in 2014 when the cancer returned.[3]
Career edit
Nicole began developing beauty products while she worked as a nurse and officially launched her company, Beauty Bakerie, in 2011.[3]
As of 2017, Beauty Bakerie products are sold in over 120 countries and over 2000 stores.
Beauty Bakerie has been worn and endorsed by Tati Westbrook, Jackie Aina and Nikkie Tutorials. In 2014, Nicole's story was featured on Beyoncé's website, Beyonce.com, as part of Breast Cancer Awareness Month.[4][5] The firm is based in San Diego and promoted by Gabby Douglas.[1] In October 2017, Unilever Ventures invested in the brand along with high-powered African-American executives including Ken Chennault, former CEO of American Express and Rich Dennis of New Voices Fund. This initial investment made Nicole the 14th black woman to receive over $1M in funding. By 2022, the founder had successfully raised over $14M.
References edit
- ^ a b Feldman, Amy. "How A Single Mom Battling Breast Cancer Built Beauty Bakerie To A $5M Brand, Got Unilever To Invest". Forbes. Archived from the original on December 4, 2017. Retrieved 2021-04-07.
- ^ a b c Pelletiere, Nicole (8 October 2018). "How a single mom and cancer survivor launched a multi-million dollar beauty business". goodmorningamerica.com. Good Morning America. Retrieved 2021-04-07.
- ^ a b c Cacciatore, Bella (August 13, 2019). "Cashmere Nicole Is What a 2019 CEO Looks Like". glamour.com. Glamour.
- ^ Lawrence, Shammara. "Beauty Bakerie CEO Cashmere Nicole Opens Up About the Success of Her Inclusive Indie Brand". allure.com. Allure. Retrieved 2021-04-07.
- ^ Garwood, Bianca (2017-11-16). "Cashmere Nicole Acquires $3 Million in Funding for Beauty Bakerie". ebony.com. EBONY. Retrieved 2021-04-08.