CFFR

CFFR

City of license	Calgary, Alberta
Branding	660 News
Slogan	All News Radio
Frequency	660 kHz
First air date	1984
Format	All-news
Power	50,000 watts
Class	B
Callsign meaning	Calgary's Finest Family Radio
Owner	Rogers Radio
Sister stations	Sportsnet Radio Fan 960, Lite 95.9, 96.9 Jack FM, Citytv Calgary, OMNI Alberta
Website	660 News

CFFR is a Canadian AM radio station broadcasting at 660 kHz in Calgary, Alberta and began broadcasting in 1984. As of April 3, 2006, it operates in an all-news format, branded 660 News.

Previously it had operated as oldies station 66 CFR. "CFR" initially stood for "Calgary Family Radio" (with the additional "F" in the call sign being incidental), and later for "Calgary Flames Radio", although game coverage moved to sister station CFAC upon its relaunch as all-sports.

At the time of the change in format, 66 CFR was capturing an insignificant share of the Calgary listening market with an average of 1% share of hours tuned, contrasting to the number one station in Calgary in 2006, Country 105, which remained on top of the radio listener's heap with a 13.2% share of hours tuned.

Notwithstanding a number of loyal "oldies" listeners, the change in format was inevitable. The subsequent re-branding is similar to that used by Rogers all-news or news-talk stations in Toronto (680 News), Vancouver (News 1130), Ottawa (1310 News), and at least four other cities. 660 News borrows many format aspects from pioneering all-news station WINS in New York City, including the slogans "All news, all the time" and "Listen 3, 4, 5 times a day", as well as the format of airing news and traffic reports every 10 minutes "on the 1's."

CFFR is currently ranked #14 according to the Fall 2011 PPM Data report released by BBM Canada.

At nighttime, CFFR's AM signal can be heard from as far south as Central Washington.

External links

• 660 News
• Announcement of format change
• CFFR history at Canadian Communications Foundation
• Query the REC's Canadian station database for CFFR