CBS This Morning

CBS This Morning
Cbsthismorninglogo.jpg
Genre News program
Presented by Weekday edition:
Charlie Rose (2012–present)
Erica Hill (2012–present)
Gayle King (2012–present)
Country of origin United States
Language(s) English
No. of seasons 12 (1987–1999)
1 (2012–present)
No. of episodes 3,100 (1987–1999)
114 (2012–present) (as of May 19, 2012)
Production
Executive producer(s) Chris Licht
Running time 120 minutes (two hours)
Production company(s) CBS News Productions
Broadcast
Original channel CBS
Picture format 480i (SDTV)
1080i (HDTV)
Audio format Dolby Digital 5.1
Original run November 30, 1987 – October 29, 1999
January 9, 2012 – present
Chronology
Preceded by The Morning Program (1987)
CBS This Morning (1987–1999)
Followed by The Early Show (1999–2012)
External links
Website

CBS This Morning is an American breakfast television show broadcast by CBS from the CBS Broadcast Center in New York City. The program premiered on January 9, 2012, and airs live from 7 to 9 a.m. Eastern Time Monday through Friday; most affiliates in the Central, Mountain, and Pacific time zones air the show on tape-delay from 7 to 9 a.m. local time. the 10th distinct program format that CBS has aired in the morning slot since 1954, and replaced The Early Show (which aired from 1999 to 2012) as the network's breakfast news program.

CBS This Morning, which shares its title with a previous CBS News morning show that ran from 1987 to 1999, was announced on November 15, 2011 by CBS News management as a "redefining" alternative of hard news and analysis (as opposed to competing programs on NBC and ABC that take a breezy, infotainment approach). Charlie Rose, Erica Hill, and Gayle King serve as weekday anchors of the program.

History

The original edition (1987–1999)

The original version of CBS This Morning made its debut on November 30, 1987, with hosts Harry Smith, former GMA news anchor Kathleen Sullivan, and Mark McEwen, a holdover from the show's infotainment-intensive predecessor The Morning Program. Sullivan would be replaced by Paula Zahn on February 26, 1990. Beginning October 26, 1992, in an effort to stop affiliates from dropping the program, CBS allowed more participation from local stations (Most affiliates have their own early morning newscast, which precedes the national news). Despite a far more successful team in Smith, Zahn and McEwen, CBS This Morning remained stubbornly in third place. It was, however, far more competitive than any of its predecessors. A brand-new set and live format introduced in October 1995 had little effect on the ratings.[citation needed]

CBS News correspondents Harold Dow, and Erin Moriarty anchored the show for seven weeks (June through August 1996) after Smith and Zahn left until the new format was in place; alternating every week or so. In August 1996, the show was revamped again, as simply This Morning, with McEwen (replacing Smith) and Jane Robelot (who replaced Zahn) as co-hosts, news anchor Jose Diaz-Balart (succeeded by Cynthia Bowers and later Thalia Assuras, and finally Julie Chen) and Craig Allen (of WCBS radio and television stations in New York City) doing weather. A new system was created where many of the local stations aired their own newscast from 7 am to 8 am, with inserts from the national broadcast. Then from 8 am to 9 am, affiliates air the second-half of the national broadcast uninterrupted. Ratings went up slightly, and at one point the show even moved ahead of Good Morning America in 1998. But it was also a brief ratings success, and This Morning became the immediate predecessor to The Early Show.

In June 1999, Jane Robelot left the show after it was revealed that This Morning would be replaced. Robelot held the job as anchor at CBS affiliate WGCL-TV in Atlanta for three years after leaving the show. Thalia Assuras would be co-anchor for the following five months that remained for This Morning. Julie Chen would become the newsreader for the remaining five months. Mark McEwen left the show at the end of September 1999 to prepare for the launch of The Early Show and was replaced by Russ Mitchell for the remaining month. October 29, 1999 was the final show for the original This Morning, bringing an end to the show after 12 years. The following Monday, November 1, CBS would debut a new morning show, The Early Show.

The revival edition (2012–present)

Though it had occasional peaks in ratings, The Early Show was a perennial 3rd-place finisher in the network breakfast television competition behind NBC's Today and ABC's Good Morning America, shows known for including light stories and infotainment with their news coverage (an approach The Early Show would shy away from in its last year). On November 15, 2011, CBS News confirmed that The Early Show would effectively be cancelled, and that the news division would overhaul its morning news as of January 9, 2012. CBS News chairman Jeff Fager and president David Rhodes revealed at the November 15 announcement that the revamped program, which would not retain The Early Show name (the title would be revealed as CBS This Morning on December 1),[1][2] would "redefine the morning television landscape"–meaning that rather than replicate Today and GMA, the new format would feature a mix of hard news (a CBS News hallmark), analysis, and discussion.[3]

Heading up CBS This Morning as executive producer is Chris Licht, who was hired by CBS in spring 2011 after serving as executive producer of MSNBC's Morning Joe. Licht's move to CBS led to speculation that Joe co-hosts Joe Scarborough and Mika Brzezinski would follow Licht, as their contracts with MSNBC were expiring;[4] though Scarborough and Brzezinski confirmed contemplating offers from CBS and other networks, they re-signed with MSNBC out of a belief that their interview-intensive approach could not be duplicated on broadcast television.[5] Instead, CBS would tap a trio of noted TV veterans for the Monday-thru-Friday editions of This Morning: Early Show holdover Erica Hill, Gayle King, and Charlie Rose ("an incredible interviewer," according to Licht, who hosted CBS's overnight program CBS News Nightwatch in the 1980s).[6][7]

Licht has promised an outside-the-box approach to CBS This Morning, insisting that the show would not include forced anchor banter, cooking segments, "comedic weather forecasters, [or] cheering fans on an outdoor plaza."[7][8] Instead, the show begins with brief introductions and teases by Rose and Hill, along with a 2nd hour tease by King ("When I see you at 8..."). After the intros comes the "Eye Opener" ("Your world... in 90 seconds"), a quick-cut montage of sights and sounds from the past 24 hours of news, employing no on-screen anchor and a limited voiceover from Rose.[9] The first hour of the show (7AM ET), co-anchored by Rose and Hill, is news-intensive and includes more original journalism and analyis, with regular contributors including John Miller, Rebecca Jarvis, and Jeff Glor. (Jarvis and Glor are both Early Show alums; Jarvis co-hosts This Morning's Saturday edition.)[7] When King does join the show for the second hour (8AM ET), the show shifts to an approach of interviews and discussion (a la Morning Joe) and lighter fare.

True to Licht's "no comedic weather" promise, the show does not include any stand-alone national weather segments, though time is allotted for CBS affiliates to insert their own local weather (with national maps and forecasts provided for affiliates who do not insert their own weather updates). The first half-hour also includes a thirty-second segment following the local weather opt-out, during which temperatures for various cities are scrolled alongside an inset advertisement. Despite the weekday edition not utilizing an on-camera meteorologist, the Saturday edition of the program continues to use an OCM for national weather segments.[10]

Studio

"With a wall this big, something important better be happening on the inside.
There is.
Sorry for the mess. We’re busy building you a better morning."

—A message adorning the CBS Broadcast Center, as featured in a December 2011 promo for CBS This Morning[11]

CBS This Morning operates out of a new set held in Studio 57 at the CBS Broadcast Center (so numbered for the facility's address, West 57th Street in Manhattan). Before cancelling The Early Show (which had been based out of the General Motors Building during its entire run), CBS had made plans to move the show to the new studio, which would be used instead for CBS This Morning.[12] A section of the studio's exterior, covered in white walls and adorned with the CBS Eye logo (and also bearing the message shown at right), was featured in promos for the show that aired in early December 2011.[13]

Bits and pieces of the CBS This Morning set were revealed in pre-premiere promos and web videos,[13] with the full set unveiled during the January 2012 premiere. Some of the set's features include:[9]

Also included on the set, as reported by TV Guide's Stephen Battaglio, is an Oakland Athletics baseball cap; executive producer Chris Licht included it to remind his staff of Moneyball, whose central character (A's executive Billy Beane) took an outside-the-box approach that Licht hopes CBS This Morning replicates. (Licht has called the show "The Moneyball of TV," and screened the film prior to the premiere for This Morning staffers as a motivational tool.)[7]

Current on-air staff

Weekday anchors

Correspondents


CBS This Morning Saturday
Cbsthismorninglogo.jpg
Genre News program
Presented by Saturday edition:
Rebecca Jarvis (2012–present)
Jeff Glor (2012–present)
Lonnie Quinn (2012–present)
Country of origin United States
Language(s) English
No. of seasons 15 (1997–2012)
1 (2012–present)
Production
Executive producer(s) Chris Licht
Running time 120 minutes (two hours)
Production company(s) CBS News Productions
Broadcast
Original channel CBS
Picture format 480i (SDTV)
1080i (HDTV)
Audio format Dolby Digital 5.1
Original run September 13, 1997 – January 7, 2012
January 14, 2012 – present
Chronology
Preceded by CBS News Saturday Morning (1997–1999)
Followed by The Saturday Early Show (1999–2012)
External links
Website

Saturday edition

CBS This Morning Saturday is an American breakfast television show broadcast by CBS from the CBS Broadcast Center in New York City. The program premiered on January 14, 2012, and airs live from 8 to 10 a.m. Eastern Time Saturday ; most affiliates in the Central, Mountain, and Pacific time zones air the show on tape-delay from 7 to 9 a.m. local time. Though a number of affiliates air it later on tape-delay. Produced by CBS News, the show is the 10th distinct program format that CBS has aired in the morning slot since 1954, and replaced The Early Show (which aired from 1999 to 2012) as the network's breakfast news program. CBS News Saturday Morning, was a previous CBS News morning show that ran from 1997 to 1999. The Saturday editions are hosted by Rebecca Jarvis and Jeff Glor with a rotation of male anchors when Glor is not available (including, John Miller, Seth Doane, James Brown and more) with Lonnie Quinn as weather anchor. Unlike its competitors, CBS This Morning does not carry a Sunday edition due to the continued success of CBS News Sunday Morning, which has a distinctly different format with long form journalism reports and in-depth interview segments.

Current on-air staff

Weekend anchors

Various Weekend Anchors

Former on-air staff

International broadcasts

In Australia, CBS This Morning aired on Network Ten Monday mornings from 4.00am with Fridays edition being held over to the following Monday, and Tuesday to Fridays at 3.30am. A national weather map of Australia was inserted during local affiliate cut-aways for weather. No local news was inserted, however. America's top 3 breakfast television programs air in Australia almost simultaneously, with Good Morning America on the Nine Network airing from 3.30 am and NBC Today airing on the Seven Network at 4.00am. Unlike the above, CBS This Morning was not condensed or edited. It was, however, pre-empted in most regional areas for paid and religious programming.

Reception

CBS This Morning received early praise from Associated Press critic Frazier Moore. Moore praised the show for differentiating itself from its network competitors by placing more focus on hard news: "CBS This Morning has, in effect, vowed to keep the silliness to a minimum, and its first week is promising." He noted the absence of tabloid news items, saying "[what] CBS This Morning didn't have – that, too, provides a good argument for watching."[14] Gail Shister of TV Newser gave Charlie Rose "an A for effort" for stretching past his usual slate of hard news into pop-culture stories. Shister concluded, "CBS is not reinventing morning TV. But at least they’re trying, and that, in itself, is good news."[15]

Ratings

CBS executives anticipate that a ratings turnaround from The Early Show will take years.[16] The program debuted to an average of 2.72 million viewers (1.11 million in the 25- to 54-year old demographic) in its first week. Its total viewership was 10 percent lower than The Early Show's during the same week in the previous year.[16]

References

  1. ^ The New CBS News Morning Show Gets a Name: ‘CBS This Morning’, TVNewser, 1 December 2011
  2. ^ "CBS' New Morning Show to Be Called ‘This Morning' - 2011-12-01 16:57:30 | Broadcasting & Cable". Broadcastingcable.com. http://www.broadcastingcable.com/article/477325-CBS_New_Morning_Show_to_be_Called_This_Morning_.php. Retrieved 2011-12-27. 
  3. ^ Deadline, The. "Revamped CBS Morning Show With Charlie Rose & Gayle King To Premiere January 9 –". Deadline.com. http://www.deadline.com/2011/11/cbs-confirms-plan-for-new-morning-show-with-charlie-rose-gayle-king/. Retrieved 2011-12-27. 
  4. ^ "CBS Attempts To Recruit Morning Joe And Mika For Morning Show," from Mediaite, 5/3/2011
  5. ^ "TCA: MSNBC's Joe Scarborough, Mika Brzezinski Admit CBS News Attempted to Poach Them," from Hollywood Reporter, 1/7/2012
  6. ^ Ariens, Chris (2011-11-10). "Charlie Rose, Gayle King to Headline New CBS Morning News - TVNewser". Mediabistro.com. http://www.mediabistro.com/tvnewser/charlie-rose-gayle-king-to-headline-new-cbs-morning-news_b93969#more-93969. Retrieved 2011-12-27. 
  7. ^ a b c d "CBS' Morning Glory?" from The Biz column of TV Guide, posted 1/5/2012
  8. ^ "Something new coming to morning television," from Associate Press/Boston.com, 1/2/2012
  9. ^ a b "CBS Kicks Off'CBS This Morning,'" from TVNewser, 1/9/2012
  10. ^ Cromwell, Bill (2011-11-16). "CBS: We're going hard news in the a.m". Media Life Magazine. http://www.medialifemagazine.com/artman2/publish/Dayparts_update_51/CBS-We-re-going-hard-news-in-the-a-m-.asp. Retrieved 2011-12-27. 
  11. ^ "What's Going on Behind This Wall?" from TVNewser, posted 11/1/2011
  12. ^ "'The Early Show' Leaving GM Building For CBS Broadcast Center, New Studio To Have Different Look," from TVNewser, 9/16/2011
  13. ^ a b "'CBS This Morning' debuts Monday, January 9," posted on CBSNews.com 1/4/2012 and accessed 1/7/2012
  14. ^ Moore, Frazier (2012-01-13). "'CBS This Morning': A Worthy Wakeup TV Alternative". The Huffington Post. Associated Press. http://www.huffingtonpost.com/2012/01/13/cbs-this-morning-a-worthy_n_1204998.html?ref=media. Retrieved 2012-01-14. 
  15. ^ Shister, Gail (2012-01-09). "CBS This Morning’ Review: Mold Broken, Comfort Zones Stretched, ‘An A for Effort’". TV Newser. http://www.mediabistro.com/tvnewser/cbs-this-morning-review-mold-broken-comfort-zones-stretched-an-a-for-effort_b105744. Retrieved 2012-01-14. 
  16. ^ a b Stelter, Brian (2012-01-20). "First Ratings for ‘CBS This Morning’ Highlight Steep Challenges Ahead". The New York Times. http://mediadecoder.blogs.nytimes.com/2012/01/20/first-ratings-for-cbs-this-morning-highlight-steep-challenges-ahead/?src=tp. Retrieved 2012-01-20. 

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