Burger Theory was a chain of hamburger restaurants based in Adelaide, South Australia. Founded as a food truck in 2011, they expanded to operate three stores in the state. In 2019, they reduced business to a single store following changes to their recipe, then were later absorbed into The Tavern, Flinders University's on-campus student bar.
 | |
| Industry | Food |
|---|---|
| Founded | 2011 |
| Headquarters | Adelaide, South Australia |
Number of locations | 1 (as of June 2019[update]) |
Key people | Dan Mendelson, Rob Dean |
| Products | Fast Food |
| Website | burgertheory |
History edit
Founded in 2011 by Dan Mendelson and Rob Dean as a food truck,[1] the company is credited with bringing the food truck movement to South Australia.[2] They started before the Adelaide City Council had legislation regarding food trucks in place,[3] preventing the truck from working on city streets.[4] However, a pilot program was created by the council later that year permitting Burger Theory to operate on a limited number of street sites in the central business district.[1][5]
In 2012, Mendelson and Dean opened Pearl's Diner as their first brick and mortar premises,[6] before opening a dedicated Burger Theory store in Adelaide the following year.[7] They subsequently opened outlets at Flinders University and the University of Adelaide.[8] In late 2015 they opened a store in Melbourne,[9][10] but this proved unsuccessful.[11] Still looking to expand, in 2016 they signed a memorandum of understanding with a Chinese investor in which it was planned to open 120 franchises of Burger Theory in China.[12]
In 2017, they announced that they would no longer sell chicken and bacon at their store, and their existing beef burgers would be a combination of beef fat and kangaroo meat.[13]
In 2019, Burger Theory closed two stores, with one remaining.[14] The final store was later rebranded under Flinders University's The Tavern student bar.
See also edit
References edit
- ^ a b Cawood, Matthew. (16 October 2011). "Putting Burger Theory into practice Archived 2018-01-20 at the Wayback Machine", Farm Weekly. Retrieved 20 January 2018.
- ^ "Meaty deal on the table for foodies" (17 August 2016). The City Messenger, Adelaide, South Australia. p3.
- ^ Spain, Katie. (28 June 2011) "Faster chefs in the van of a street revolution", The Advertiser, Adelaide, South Australia. p22.
- ^ Mattssone, Dianne. (25 May 2013). "Vantastic", The Advertiser, Adelaide, South Australia. pW12.
- ^ Cormack, Bridget. (10 December 2011) "On The Wagon", The Australian, Surry Hills, New South Wales. p5.
- ^ Wilkinson, Simon. (13 June 2012). "Real burger kings", The Advertiser, Adelaide, South Australia. p37.
- ^ Fleming, Kylie. (10 June 2015). "Brilliant burgers are here to stay", The City Messenger, Adelaide, South Australia. p20.
- ^ "In Theory, Deep-Dish Pizzas Rule" (22 February 2017) The Advertiser, Adelaide, South Australia. p30.
- ^ "Burger Boys Hit Melb" (2 December 2015). The Advertiser, Adelaide, South Australia. p30.
- ^ "The Best New Burger Joints" (16 February 2016). Herald Sun, Melbourne, Australia. p28.
- ^ Perrie, Sophie. (16 November 2016). "Time to celebrate a tasty forkth birthday", The City Messenger, Adelaide, South Australia. p4.
- ^ Castello, Renato (15 August 2016). "Burger Theory's Chinese Takeaway", The Advertiser, Adelaide, South Australia. p5.
- ^ Fanning, Josh. (11 January 2018) "At the bleeding edge: Burger Theory’s new menu" CityMag. Retrieved 20 January 2018.
- ^ Lam, Yvonne C. (13 June 2019). "Adelaide’s Burger Theory is closing its Union Street store", Gourmet Traveller, retrieved 12 November 2019.