Brand Factory was a chain of retail stores operated by Future Group. Its head office was in Mumbai. Launched in September 2006, it had 100 stores across 50 cities in India as of December 2018.[1] It was India's largest discount retail chain and offered a wide range of apparel brands in different categories for men, women, infants, accessories, cosmetics, footwear, sportswear, and luggage.[2][3][4] The chain had planned to expand its number of outlets to 100 by 2018.[5] It was acquired by Reliance Industries in 2022.[6]
 | |
 A Brand Factory store in Kolkata | |
| Company type | Private |
|---|---|
| Industry | Retailing |
| Founded | 2006 |
| Defunct | 2022 |
| Fate | Acquired by Reliance Industries |
| Headquarters | Mumbai, Maharashtra , |
Number of locations | 100 |
Area served | India |
| Products | Apparel, Footwear |
| Parent | Future Group |
| Website | brandfactoryonline |
Outlets edit
The outlets were between 10,000 and 150,000 square feet in size and hosted several Indian and International fashion brands like Buffalo, Jack & Jones, Levis, Pepe Jeans, Wrangler, Provogue, Arrow, Nike, Adidas, Reebok, Raymond, Louis Phillippe, Ed Hardy, Allen Solly, Lee Cooper, WROGN, and Gini & Jony.[7] It has stores in Amritsar, Chennai, Bhilai, Raipur, Bhubaneswar, Cuttack, Kanpur, Kolkata, Kollam, Hyderabad, Asansol, Bangalore, Mysore, Hubli, Jabalpur, Indore, Mangalore, Coimbatore, Guwahati, Trivandrum, Ahmedabad, Mumbai, Bhuj, Thane, Nagpur, Ujjain, Vijayawada, Visakhapatnam, Tirupati, Pune, Kalyan, Calicut, Patna, Vadodara, Salem, Lucknow, Agra, Nashik, Surat, Rajkot, Jaipur, Margao, Thrissur, Aurangabad, and Dehradun.[8][9][10]
References edit
- ^ "About us". www.brandfactoryonline.in.
- ^ "trendandoffers.com". trendandoffers.com.
- ^ "Brand Factory offers 'Biggest Clearance Sale' this New Year". Archived from the original on 2 April 2015. Retrieved 18 March 2015.
- ^ "Brand Factory unleashes its Ethnic Wear collection". www.indiainfoline.com.
- ^ Govind, Deepti (18 December 2017). "Brand Factory plans aggressive expansion, to focus on small towns". Livemint.
- ^ Kalra, Aditya (28 February 2022). "India's Reliance to take over operations of 250 more Future Retail stores-sources". Reuters. Retrieved 10 February 2023.
- ^ "Brand Factory offers 'Biggest Clearance Sale' this New Year". instantpublish.blogspot.in.
- ^ "Brand Factory launches 2 new stores in Hyderabad". Hindu Businessline. 20 January 2014.
- ^ 1020124370[permanent dead link]
- ^ "Future Group launches "Brand Factory" in Ahmedabad". www.indiaprwire.com. Archived from the original on 29 November 2014. Retrieved 20 November 2014.