Beymen is a chain of luxury department stores in Istanbul, Turkey owned by the Qatari investment fund Mayhoola for Investments. Fodor's compared the chain to Bloomingdale's in the United States.[1][2] Beymen was founded as a fashion brand in 1971.[3] London's Evening Standard called Beymen Türkiye's "answer to Selfridge's".[4]

Beymen
IndustryFashion
Founded1971; 53 years ago (1971)
FounderOsman Boyner
Headquarters,
Key people
Osman Boyner
ProductsLuxury goods
OwnerMayhoola for Investments
Website[1]
Beymen store in İstinye Park mall, ︎Istanbul CBD

The company's headquarters is in Vadistanbul.[5]

History edit

In 2016, supermodel Magdalena Frackowiak appeared in Beymen's advertising.[6]

For its 50th anniversary in 2023, it held an exhibition Golden opulence, "showcasing Istanbul’s lasting influence on high fashion".[7][8]

Products and services edit

Currently the department stores sell high-quality house-brand ("Beymen") merchandise but also from global luxury brands including Valentino, Balmain, Dolce & Gabbana, Prada, Miu Miu, Etro, Balenciaga, Loewe, Isabel Marant, Bottega Veneta, Stella McCartney, Celine and Fendi.[3]

Beymen's website beymen.com also sells art and includes works by İzzet Keribar (tr).[9]

Corporate edit

In 2015, Qatari company Mayhoola acquired a 54% share of Boyner Retail and Textile Investments Inc. while Boyner Holding retained a share of 42.8%. In 2019, Boyner Holding and Mayhoola agreed to dissolve their partnership, with Boyner Büyük Mağazacılık (department stores) and Altınyıldız Tekstil, the heritage businesses of the group becoming part of Boyner Holding. 97% of Beymen Mağazacılık and Ay Marka Mağazacılık (boutiques) became part of Mayhoola, which thus added Turkey's largest luxury and fashion company to its global luxury portfolio, which includes brands such as Valentino, Balmain and Pal Zileri.

Boyner Group thus focused as from then on five businesses:[10]

  • Boyner Büyük Mağazacılık: multi-brand retail
  • Morhipo:fashion and multi-brand e-commerce
  • Hopi:consumer technologies
  • Altınyıldız: textile production
  • Altınyıldız Classics: private brand production and men's clothing retail

As of 2019, Boyner Retail and Textile Investments Inc. incorporated Boyner Grand Retailing Inc., Beymen, AY Marka and Altınyıldız Textile.[11]

As of mid-2022 Beymen Group led by Cem Boyner[12] operates a total of 91,000m2 of retail space across a total of 244 department and specialty stores.[13]

Locations edit

At 9,600 m2 Beymen Zorlu Center is the brand's largest department store location. Designed by German/Swiss architects Michelgroup, who have done remodels for Munich's Oberpollinger department store[14][15]

In 2022 Beymen opened a three-story, 3,000-sq-m store at Galataport, interiors by Catalan-Spanish designer Lazaro Rosa-Violán.[16][17]

A second location along Bağdat Avenue in Erenköy, Kadıköy district closed as of 2024[18] The Suadıye location along Bağdat Avenue remains in operation.

Beymen operates department stores in the following locations:[19][20] Michelgroup also designed the 2,000 m2 unit at Akasya mall in Üsküdar on the Asian side of Istanbul.[21]

External links edit

References edit

  1. ^ Fodor's Essential Turkey
  2. ^ Marc-Christian Riebe, "Retail Market Study 2016"
  3. ^ a b "About Beymen". Beymen. Retrieved 7 May 2024.
  4. ^ "Escape: Check in Istanbul". Evening Standard. 15 January 2010. p. 46. Retrieved 11 May 2024.
  5. ^ "Beymen Group | Yalin Tan + Partners". Archello. Retrieved 10 May 2024.
  6. ^ "Supermodel Magdalena Frackowiak Stars in Beymen FW16 Playful Ads". DSCENE. 12 September 2016. Retrieved 7 May 2024.
  7. ^ "Inside "Golden Opulence," an Exhibition Showcasing Istanbul's Lasting Influence on High Fashion". Vogue. 7 November 2023. Retrieved 7 May 2024.
  8. ^ "Designers Channeled Their Most Opulent Selves for Beymen's 50th Anniversary Exhibition". Harper's Bazaar. 14 November 2023. Retrieved 7 May 2024.
  9. ^ "Izzet Keribar´s Works @Beymen.com". Salom. Retrieved 7 May 2024.
  10. ^ "Beymen'in sahibi değişti!" [Beymen changed owners] (in Turkish). 10 May 2019. Archived from the original on 12 May 2019. Retrieved 14 April 2020.
  11. ^ "Qatari investment firm raises stake in Turkish luxury department store Beymen to 97 percent". Daily Sabah. 10 May 2019. Retrieved 7 May 2024.
  12. ^ "Cem Boyner | BoF 500 | The People Shaping the Global Fashion Industry". The Business of Fashion. Retrieved 7 May 2024.
  13. ^ "About Us", Beymen Group site
  14. ^ "Beymen Zorlu Center". World Architects. Retrieved 7 May 2024.
  15. ^ Tanyildiz, Esra (2 January 2014). "Istanbul Site of Beymen's Largest Unit". WWD. Retrieved 7 May 2024.
  16. ^ "Universal Design Studio – Beymen Galataport".
  17. ^ "Beymen's new store".
  18. ^ "Beymen Erenköy". Google Maps. Retrieved 7 May 2024.
  19. ^ Beymen official website
  20. ^ "Mağazalar", Beymen official website
  21. ^ "Beymen Akasya - Michelgroup". World Architects. Retrieved 7 May 2024.
  22. ^ "Beymne Metropol". Yoo Interior. Retrieved 10 May 2024.
  23. ^ "Baymen Hilltown". Yoo Interior. Retrieved 10 May 2024.
  24. ^ "Universal Design Studio – Beymen İzmir". universaldesignstudio.com. Retrieved 10 May 2024.