Backbase is a Dutch banking technology financial technology company that provides engagement banking[clarification needed] for financial institutions globally from large banks to credit unions and community banks. Backbase provides retail banking, business banking and wealth management.
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| Company type | Besloten vennootschap |
|---|---|
| Industry | Financial technology |
| Founded | 2003 |
| Founder | Jouk Pleiter Gerbert Kaandorp |
| Headquarters | Amsterdam |
Number of locations | Amsterdam, Atlanta, New York, Boise, Mexico City, Toronto, London, Cardiff, Dubai, Krakow, Singapore, Sydney, Tokyo, Hyderabad |
Number of employees | 2200 |
| Website | backbase |
History edit
Backbase was founded in 2003 in Amsterdam by Jouk Pleiter and Gerbert Kaandorp. The company originally produced an AJAX framework, based on HTML, JavaScript and CSS. This eventually took the form of the Backbase Customer Experience Portal[1] Backbase originally sold to a wide range of internet-facing businesses, including financial services, but in 2013, Pleiter pivoted the company to focus solely on financial services.[2] In 2017, Pleiter's work at Backbase was recognized with the LOEY Award, the prize for the best online entrepreneur in the Netherlands.[3]
The business expanded globally[4] in the following years, with offices in several countries. Backbase employs around 2000 staff globally.
In 2021, Backbase announced a strategic partnership with Microsoft,[5] which sees Backbase's Engagement Banking Platform serving in the engagement layer within Microsoft Cloud for Financial Services.
In June 2022, Backbase received investment of €120 million from US-base private equity firm, Motive Partners, giving Backbase a valuation of €2.5 billion.[6]
References edit
- ^ Pleiter, Jouk. "Five Major Trends in Next Generation Portals". CMS Wire. Retrieved 11 May 2022.
- ^ "Backbase moet bankieren leuk, makkelijk en intuïtief maken". FD.nl (in Dutch). Retrieved 2022-05-11.
- ^ "Jouk Pleiter (Backbase) winnaar LOEY Award". Emerce (in Dutch). Retrieved 2022-05-11.
- ^ "Nederlands fintechbedrijf Backbase groeit in VS met binnenhalen Goldman Sachs". FD.nl (in Dutch). Retrieved 2022-05-11.
- ^ "Backbase partners with Microsoft". thepaypers.com. Retrieved 2022-05-11.
- ^ "Backbase raises its first funding, $128M at a $2.6B valuation, for tools that help banks with engagement". TechCrunch. Retrieved 2022-06-10.