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Amari Hotels and Resorts is a Thai-based hotel and resort chain owned by ONYX Hospitality Group which was founded in 1965, operating a network of properties in urban and resort destinations throughout Thailand and Asia.
 | |
 Amari Hotel in Pattaya, Thailand | |
| Industry | Hospitality, tourism |
|---|---|
| Founded | 1965 |
| Headquarters | Bangkok, Thailand |
| Products | Hotels, resorts |
| Parent | Italthai Group |
| Website | www.amari.com |
History edit
Founded by the parent company Italthai in Thailand in 1965, under Siam Lodge Hotel Group, it later became Amari Hotels and Resorts Company Limited in 1992.[1]
In April 1995, Amari formed a joint venture with Philippine Public Estates Authority to form a reclamation project called Freedom Islands in the Philippines and was approved by then-President Fidel V. Ramos on June the same year. It never came to fruition as it was marred by allegations of corruption.
In 2010, Amari Hotels and Resorts announced a new corporate structure with the creation of ONYX Hospitality Group, as a hotel management company. This restructure has allowed the company to pursue its expansion plans in moving beyond Thailand.[2]
ONYX Hospitality Group has a range of hotels, resorts, serviced apartments and spa brands including Amari, Shama, OZO, Oriental Residence, Maai Spa and Breeze Spa.[3]
In 2020, the brand launched a refreshed brand identity 'Brighten Your World' to celebrate contemporary Thainess; food, arts, design, architecture, wellness, festivities and fun through its service, product design, brand signatures and experiences.[4]
Hotels edit
As of October 2023, Amari has 14 properties in Thailand, Laos, Malaysia, and Bangladesh.[3]
| Hotel/Resort | Location | Country |
|---|---|---|
| Amari Don Muang Airport Bangkok | Bangkok | Thailand |
| Amari Bangkok | Bangkok | Thailand |
| Amari Pattaya | Pattaya | Thailand |
| Amari Hua Hin | Hua Hin | Thailand |
| Amari Koh Samui | Koh Samui | Thailand |
| Amari Vogue Krabi | Krabi | Thailand |
| Amari Phuket | Phuket | Thailand |
| Amari Buriram United | Buriram | Thailand |
| Amari Vang Vieng | Vang Vieng | Laos |
| Amari Johor Bahru | Johor Bahru | Malaysia |
| Amari Dhaka | Dhaka | Bangladesh |
| Amari Kuala Lumpur | Kuala Lumpur | Malaysia |
| Amari SPICE Penang | Penang | Malaysia |
Dancing with the Stars edit
In January 2013, BBC Worldwide Ltd. partnered with Amari to bring television show Dancing with the Stars to Thailand.[5] The premier of Dancing with the Stars (Thailand) aired on 7 January 2013 and ran for a total of 7 x 90-minute episodes.
References edit
- ^ "Oorporate Profile". italthaigroup.
- ^ Net, Hospitality. "AMARI Announces New Hotel Management Company: 'ONYX HOSPITALITY GROUP'". Hospitality Net. Retrieved 2020-05-12.
- ^ a b "Brands - ONYX Brand Portfolio". ONYX Hospitality Group. Retrieved 2020-05-12.
- ^ "Amari Hotels & Resorts". Amari. Retrieved 2020-05-12.
- ^ "Amari and BBC launch Thai Dancing with the Stars | Pattaya today newspaper". pattayatoday.net. Archived from the original on 2014-12-14. Retrieved 2014-12-13.