Alexander Shunnarah is a personal injury lawyer from Alabama, United States. He is the founder, president,[1] and CEO[2] of Alexander Shunnarah Injury Lawyers, which operates in Alabama, Tennessee, Arkansas, Florida, Mississippi, Louisiana, Texas, Wisconsin, Massachusetts, New Hampshire, New York, and Georgia.[1] Shunnarah has built a reputation also for his marketing campaign consisting of television and social media ads and especially billboards, said to be ubiquitous across Alabama.[3]
Biography edit
Alexander Shunnarah was born in Birmingham, Alabama and attended John Carroll Catholic High School. He attended Samford University but transferred to University of Alabama at Birmingham; he graduated with a BS in political science and sociology in 1991. In 1995 he received his law degree from Birmingham School of Law and after working in Birmingham, he established his own law firm in 2001.[1]
Shunnarah's company started with one legal assistant and marketing that consisted of "handing out business cards to family and friends and fellow church members". By 2014 his firm, headquartered in Birmingham, covered North Alabama and in January 2014 had started Alexander Shunnarah & Associates, which covered the Alabama, Florida, and Mississippi coastal areas.[4] In 2016 he opened a new corporate headquarters in Birmingham, employing 60 attorneys.[5]
Advertising campaign edit
Shunnarah is well known for the ubiquity of his billboards. He refused to disclose how much he spends on advertising,[1] but did make a video poking fun at his "unparalleled billboard empire across the state and the [southeast]"[6] and has spoken on national conferences about his marketing campaigns.[2] In 2016, he was named "Master of Marketing" by The National Trial Lawyer Magazine. At that time, he and his slogan "Let Me Be Your Attorney" were found "on more than 2,000 billboards and thousands of TV commercials and other ads".[4]
Shunnarah's advertisements have become an internet meme in recent years, which he finds humorous, stating that his team has also started to create their own memes about him.[7]
Shunnarah has stated that his company spends "over $1 million a month on advertising."[7]
References edit
- ^ a b c d "Answer Man: Who is Alexander Shunnarah?". Dothan Eagle. January 3, 2016. Retrieved August 28, 2018.
- ^ a b Thornton, William (March 7, 2018). "Alexander Shunnarah to speak at 2 national conferences". The Birmingham News. Retrieved August 28, 2018.
- ^ Faulk, Kent (May 17, 2015). "Alexander Shunnarah legal empire built on thousands of billboards, TV spots". Birmingham Magazine. Retrieved August 28, 2018.
- ^ a b "Alexander Shunnarah emerges as 'the master of marketing' among trial attorneys". Birmingham Magazine. March 4, 2016. Retrieved August 28, 2018.
- ^ "Alexander Shunnarah opening new corporate headquarters in Birmingham". Birmingham Magazine. February 9, 2018. Retrieved August 28, 2018.
- ^ Ross, Sean (August 19, 2018). "WATCH: 'Billboard King' Alexander Shunnarah sheds tear at the sight of unused billboards". Yellowhammer News. Retrieved August 28, 2018.
- ^ a b Connell, Lindsey (2019-03-22). "Alexander Shunnarah shares the story behind his success in Alabama". www.waff.com. Retrieved 2024-01-24.