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AdVerif.ai is an artificial intelligence (AI) company that provides brand safety and ad verification services for brands and advertisers.[1] It specializes in automatically identifying disinformation with FakeRank, a proprietary news quality measure.[2][3]
| Type | Private |
|---|---|
| Industry | Ad technology |
| Founded | 2017 |
| Headquarters | Amsterdam, Netherlands |
| Area served | Worldwide |
| Key people | Or Levi (CEO) |
| Website | AdVerifai.com |
AdVerif.ai was founded in 2017 by computer scientist Or Levi.
AdVerif.ai's technology uses machine learning and natural language processing to detect questionable content.[4][5] The technology is being used for fact-checking in Europe and the US to identify and debunk disinformation.[6]It is also used by government agencies and ad networks. The website is now known as Zefr.com and the AI is rebranded as Zefr’s AI.
AdVerif.ai has offices in New York City, Los Angeles, and Chicago.
Notes edit
- ^ Watterson, William (2018-10-17). "Why AI and advertisers should team up to fix fake news". The Next Web. Retrieved 2019-05-01.
- ^ Prime, E. T. "Technology has no answers to end rumours and fake news. Not yet". The Economic Times. Retrieved 2019-05-01.
- ^ Snow, Jackie. "Can AI win the war against fake news?". MIT Technology Review. Retrieved 2019-05-01.
- ^ Marr, Bernard. "Fake News And How Artificial Intelligence Tools Can Help". Forbes. Retrieved 2019-05-01.
- ^ "Fake news is still a problem. Is AI the solution?". NBC News. Retrieved 2019-05-01.
- ^ Kabir, Omer (2018-02-12). "EU Enlists AI Startup in Fight Against Fake News". CTECH - www.calcalistech.com. Retrieved 2019-05-01.