Luke Scheybeler is a British entrepreneur, designer and creative director known for his work in sportswear and branding. He is the co-founder and former creative director of the cycling clothing brand Rapha. He is the co-founder of the running apparel brand Tracksmith. Scheybeler runs the branding consultancy Scheÿbeler.[1]

Rapha

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Scheybeler co-founded Rapha in March 2004 with Simon Mottram. Scheybeler established Rapha's brand identity, style and product range, leading all creative output for the first 6 years and establishing the brands creative architecture, including Rapha's distinctive left arm stripe. He worked with photographer Ben Ingham to define Rapha's photographic style.[citation needed]

Tracksmith

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Scheybeler co-founded Tracksmith in Boston, Massachusetts, in 2014 with former Puma marketing executive Matt Taylor.[citation needed]

Other work

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Scheybeler worked with the Slipstream sports team Garmin Sharp on their branding and team kit design.[citation needed]

References

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Scheybeler was described by the Financial Times as the man who "made cycling wear cool".

  1. ^ "New sportswear line Tracksmith on the right track". Financial Times. 31 October 2014.
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