Fangchengbao (Chinese: 方程豹; lit. 'formula leopard'), also spelled Fang Cheng Bao and trademarked in English as Formula Bao[1] is a Chinese luxury electric car brand owned by BYD Auto and marketed by Shenzhen Fangchengbao Auto Sales Co., Ltd. The brand was introduced in June 2023. It mainly produces SUVs, with products covering off-road and track-focused segments. The brand operates its own direct sales stores, in contrast with BYD that relies on a dealership network.[2]
Product type | Automobiles | ||||||
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Owner | BYD Auto | ||||||
Country | China | ||||||
Introduced | 2023 | ||||||
Markets | China | ||||||
Website | fangchengbao.com | ||||||
Chinese name | |||||||
Simplified Chinese | 方程豹 | ||||||
Traditional Chinese | 方程豹 | ||||||
Literal meaning | Formula leopard | ||||||
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Products edit
The Fangchengbao brand was announced on June 9, 2023.[3][4] On August 16, 2023, Fangchengbao released its first model, the Bao 5. It debuted at the Chengdu Auto Show and based on an Fangchengbao-specific body-on-frame platform called DMO (Dual Mode Off-road).[2]
- Fangchengbao Bao 5 (2023–present), mid-size SUV, PHEV
- Fangchengbao Bao 8 (upcoming), full-size SUV, PHEV
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Fangchengbao Bao 5
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Fangchengbao Bao 8
Concept models edit
- Fangchengbao Super 3, concept, battery electric compact SUV
- Fangchengbao Super 9 concept, battery electric supercar
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Fangchengbao Super 3
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Fangchengbao Super 9
See also edit
References edit
- ^ USPTO. "FORMULA BAO - Byd Company Limited Trademark Registration". USPTO.report. Retrieved 2024-02-23.
- ^ a b Opletal, Jiri (2023-11-09). "BYD's Fang Cheng Bao Bao 5 SUV launched and proved BYD's incredible cost control". CarNewsChina.com. Retrieved 2023-11-16.
- ^ Petkovic, Dalibor (2023-11-13). "BYD's Fang Cheng Bao Bao 5 gets over 10,000 orders in three days of sales". CarNewsChina.com. Retrieved 2024-01-20.
- ^ Zhang, Phate (November 8, 2022). "BYD finalizes Chinese name for its premium car brand". CnEVPost.