VRT 1 (Dutch: VRT een) is a public Dutch-language TV station in Belgium, owned by the VRT, which also owns Ketnet, VRT Canvas and several radio stations. Although the channel is commercial-free, short sponsorship messages are broadcast in between some programmes.

VRT 1
Current Logo Since May 2023
CountryBelgium
Broadcast areaNational, also distributed in:
Luxembourg
Netherlands
HeadquartersBrussels
Programming
Language(s)Dutch
Picture format1080i HDTV
(downscaled to 16:9 576i for the SDTV feed)
Ownership
OwnerVRT
Sister channelsVRT Canvas
Ketnet
History
Launched1953
Former namesNIR TV (1953–1960)
BRT (1960–1977)
TV1 (1977–2005)
Één (2005–2023)
Links
Websitewww.een.be
Availability
Terrestrial
Antenne TVMux 2 (SD)
Digitenne (Netherlands)Channel 14 (HD)
Streaming media
VRT MAXWatch live (Belgium only)
Telenet TVWatch live (HD)
Yelo PlayWatch live (HD)
Proximus PickxWatch live
(HD - Belgium only)
Ziggo GO (Netherlands)ZiggoGO.tv (Europe only)

VRT 1 focuses on drama, entertainment, news and current affairs in a similar vein to BBC One in the United Kingdom. The station was formerly known as VRT TV1 until 21 January 2005, when the Eén (English: "one") branding was launched as part of a major station revamp, with a look created by BBC Broadcast.[1] The channel got its current branding in 2023.

VRT 1 is the equivalent of its French-language counterpart, La Une, the first channel of the Belgian Francophone broadcaster, RTBF.

On-screen presentation

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Continuity

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With its sister channel Ketnet, Eén was one of 21 stations in Europe to utilise in-vision continuity presentation. Four regular staff announcers (as of January 2014) were presenting in-vision and out-of-vision links from lunchtime until around midnight or in the early hours (if necessary) each day.

The last team of announcers was composed of:

  • Andrea Croonenberghs (senior announcer)
  • Geena Lisa Peeters
  • Eva Daeleman
  • Saartje Vandendriessche

The in-vision presentation was ditched on 26 July 2015.[2] Since that day, it is replaced by out-of-vision continuity.

Seasonal identity

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As of its 2007 rebrand[citation needed] as één, the channel uses different idents, logos, blips and a different colour scheme every season. This seasonality concept was abolished when Eén got a new look, created by Gédéon Programmes, in early 2009.

Logo history

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Programming

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Foreign language programmes and segments of local TV programmes with foreign language dialogue (e.g. interviews with people speaking in other languages) are shown with Dutch subtitles.

Belgian

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International

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Teletext

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VRT started its teletext service on 8 May 1980 and stopped it on 1 June 2016. The page 888 is still available for subtitles.[3] The service was used by 576,094 persons per day in 2010. The number dropped down to 123,709 in 2014.[4]

References

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  1. ^ Lepper, Joe (2005-07-01). "BBC Broadcast wins ident work in Japan and Belgium". www.campaignlive.co.uk. Archived from the original on 2018-06-25.
  2. ^ Truyts, Joris (2015-07-07). "Omroepsters zwaaien samen kijkers uit op 16 juli". vrtnws.be (in Dutch). Archived from the original on 2021-06-07. Retrieved 2021-06-07.
  3. ^ "VRT stopt met Teletekst op 1 juni". hln.be (in Dutch). 2016-04-18.
  4. ^ Krijn, Soeteman (2016-01-08). "Vlaamse omroep gaat teletekst afbouwen". Tweakers (in Dutch). Archived from the original on 2016-01-08.
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