KUNA-FM is a commercial regional Mexican music radio station in La Quinta, California, broadcasting to the Palm Springs, California, area on 96.7 FM. It is owned by News-Press & Gazette Company, through its Gulf-California Broadcast Company subsidiary.

KUNA-FM
Broadcast areaPalm Springs, California
Frequency96.7 MHz
BrandingLa Poderosa 96.7
Programming
FormatRegional Mexican
Ownership
Owner
KUNA-LD, KESQ-TV, KPSP-CD
History
First air date
August 1987 (1987-08)
Former call signs
KBZT-FM (1987–1993)
Technical information[1]
Licensing authority
FCC
Facility ID52182
ClassA
ERP970 watts
HAAT177 meters (581 ft)
Transmitter coordinates
33°48′8″N 116°13′30″W / 33.80222°N 116.22500°W / 33.80222; -116.22500
Links
Public license information
Websitekunamundo.com

History

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KBZT-FM "K-Best" signed on the air in August 1987 with a syndicated adult standards format.[2] The call letters had been scooped up on October 2, 1986, from the Los Angeles station that dropped them to become KLSX just days before. On February 17, 1992, KBZT-FM flipped to country music, citing the high popularity of country nationwide and the lack of a local country station on FM.[3]

The country music came to an end on October 1, 1993, when the station became a simulcast with KUNA (1400 AM) as KUNA-FM. The flip came about even though KBZT outrated KUNA at the time.[4]

References

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  1. ^ "Facility Technical Data for KUNA-FM". Licensing and Management System. Federal Communications Commission.
  2. ^ "KBZT-FM joins lineup of Coachella Valley radio stations". Desert Sun. August 13, 1987. Retrieved August 1, 2019.
  3. ^ "KBZT becomes valley's first FM country station". Desert Sun. February 18, 1992. Retrieved August 1, 2019.
  4. ^ Fessier, Bruce (October 4, 1993). "Country fans disappointed". Retrieved August 1, 2019.
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