Jos Louis is a Canadian confection consisting of two chocolate cake rounds with a creamy filling within a milk chocolate shell, made by Vachon Inc.[1][2] It resembles a chocolate version of the May West dessert. It was created in 1932 and named after two of the Vachon sons, Joseph and Louis ("Jos" is a traditional contraction of "Joseph").[3][4] However, as the May West was named after the popular American actress Mae West, a misconception exists that the Jos Louis was named after the popular American boxer Joe Louis born in 1914.[5]

Jos Louis
OwnerVachon Inc. a division of Canada Bread
CountryCanada
MarketsCanada, United States
Previous ownersArcade Vachon and his wife Rose-Anna Giroux
later bought by Saputo Inc.
Websitehttp://www.vachon.com/ http://www.instagram.com/joslouisofficial/

Variations

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The Jos Louis is also available in a 30-gram half-moon shape, called the 1/2 Jos Louis, and a bar-shaped version called the Jos Louis bar. The bar contains the normal creamy filling found in the Jos Louis and also has a chocolate filling and weighs 53 grams. The ½ Moon cake is essentially a Jos Louis without the chocolaty coating, but has a smaller portion size of 51 grams. The ½ Moon is available in either chocolate or vanilla. A double-layered variant, the Super Jos Louis, has two layers of creamy filling in the middle.

In 2006, Entenmann's began distributing an equivalent of the ½ Moon in the US, with "Enten-Mini's Chocolate Half Rounds".[6]

References

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  1. ^ Politi, Beatrice (7 June 2022). "Orange Creamsicle: You are my childhood truth". The Globe and Mail.
  2. ^ Van Rosendaal, Julie (26 October 2022). "Recipes with Julie Van Rosendaal: Make your own full-sized snack cakes". CBC.
  3. ^ Skinner, RJ (5 May 2017). "7 Canadian snacks you can't get in the U.S. and the backstory on why". CBC. Retrieved 2018-07-16.
  4. ^ "Our History". Vachon Inc. Retrieved 17 April 2012.
  5. ^ Lacasse, Marie-Eve (17 July 2023). "Les Jos Louis, c'est autre chose que la madeleine de Proust". Libération. Retrieved 20 February 2024.
  6. ^ "Entenmann's Introduces Enten-mini's". Convenience Store News. 15 September 2005. Retrieved 3 January 2021.
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