Alexander Borodich (Russian: Бородич, Александр Сергеевич; born July 28, 1975) is known for his work as a venture investor, serial entrepreneur, and digital media strategist. He has served as the marketing director for Mail.ru Group.[1][2] In 2016, he received recognition in the field of venture investment.[3] Borodich is the founder of the Universa blockchain platform,[4] as well as the founder and chairman of the United Heritage digital assets platform from El Salvador,[5] and the managing partner of the marketing communication agency FutureAction.[6] He also founded FutureLabs Future Laboratory and VentureClub, a crowd-investment platform and an investor club. Borodich was the principal of the Economic School at Moscow State University from 2010 to 2013[7] and currently serves as the Chairman of the Scientific Research & Innovative Technologies Commission at the International Aerospace Committee.[8]
Alexander Borodich | |
|---|---|
| Born | 28 July 1975 |
| Nationality | Russian |
| Occupation(s) | Investor, serial entrepreneur, digital media strategist |
Education
editIn 1999, Borodich graduated from Moscow State Institute of Electronics and Mathematics, where in 2003 he graduated from graduate school.[9]
He holds master's degree from National Research University Higher School of Economics, Department of Marketing.[10]
In 2008, Borodich received MBA at Stockholm School of Economics.[9]
Career start
editAlexander Borodich started his career as a project manager and a web-architect at Intel in 1999. In 2000, he joined ThinkWave as a web-developer.[9] In 2002, he held the position of Head of e-commerce at the research and consulting company DirectInfo.[11]
From 2003 to 2005, Borodich was doing online marketing at MAR Consult, while working at his own project called ViralMeter, a viral marketing tracking service.[12] From 2005 to 2009, he was a Marketing Director at Acronis, USA, where he created and managed the online marketing communication worldwide and launched a large number of successful digital campaigns.[13]
In 2009–2010, Borodich directed all online marketing initiatives at Mail.ru Group as a Marketing Director.[14] He negotiated new key partnerships with MTS, Beeline, Microsoft, while leading all media campaigns for Mail.ru.[11] In 2010, Borodich becomes Director General at Rumart.ru, where he works until 2011, before becoming a co-founder and CEO at Glomper.[15][9]
In 2019, Borodich was elected as Chairman of the Commission for Scientific Research and Innovative Technologies of the International Aerospace Committee [16]
Entrepreneurship
editIn 2003–2005, while working for different companies, Borodich was developing his own project ViralMeter, a service for monitoring viral marketing activity.[9]
In 2012, Borodich co-founded MyWishBoard.com, a service for creating wish lists that can be shared with friends through social networks.[14]
Since 2013 he is managing partner and lecturer at FutureLabs and FutureAction.[17]
Current Activities
editBorodich has founded Future Labs, focusing on investing in third-party projects and facilitating their development through investor funding.
He is also a board member of the National Association of Business Angels.[18]
As a managing partner of VentureClub, a crowdfunding platform and investor club, and FutureAction, a digital marketing agency, he continues to contribute to the fields of digital marketing and investment.
Furthermore, Borodich holds the position of Chairman of the Scientific Research & Innovative Technologies Commission of the International Aerospace Committee.[19]
In 2018, he initiated Universa Hub Africa, aimed at digital transformation in Africa and the adoption of best practices in tokenisation.[20] This was followed by the launch of the Tunisian National Blockchain in 2020, in collaboration with the Tunisian Internet Agency.[21]
In 2021, he embarked on a project focused on the tokenisation of global commodity markets, introducing a digital sugar tokenisation platform in collaboration with Al Khaleej Sugar and DMCC in UAE.[22]
In 2023, Borodich founded United Digital Lanka with the aim of establishing a digital economic zone in Sri Lanka to facilitate the exchange of tokenised assets through a blockchain environment.[23]
Teaching activity
editIn 2003, Borodich started lecturing at Moscow State University. Soon after, he was appointed the Head of Economics School there (2003-2013). Currently, Borodich is a teacher at National Research University Higher School of Economics and a lecturer at Moscow State University. He is a regular speaker at professional conferences in the industry.
Borodich was a lecturer at Moscow State University and the head of Economics and Mathematics School at Moscow State University from 2010 to 2013.[7]
Professional recognition
editIn 2012, Borodich was granted a patent in the USA on assessing the effectiveness of information dissemination in social networks (published in 2012).[24]
The same year, he became one of the winners at MobileBeat Innovation Competition, 2012 (San Francisco).[9][25]
In 2015, Russian Venture Capital (RVC), a government fund of funds and the development institute of the Russian Federation, named Borodich Russia's most active business angel of the year.[26] In 2016, the Russian National Business Angels Association recognized Borodich as Russia's "business angel of the year" at a ceremony at the Skolkovo Hypercube.[3]
Articles
editThe following are articles written by Alexander Borodich on various topics related to cryptocurrency and blockchain technology:
- Crypto Investment: Why Regulators Continue To Tighten The Cryptocurrency Market - Jun 20, 2021
- Why Blockchain Investing In Space May Be Profitable - Mar 02, 2021
- How A Blockchain Could Help With The Coronavirus Pandemic - Apr 26, 2020[27]
- Crypto-Investing: The Most Promising 2019 Blockchain Projects - Jun 06, 2019[28]
- Crypto-Investing: How A Minority Wins A Majority In The Technological Race - Mar 20, 2019[29]
- 6 Reasons Why Investing In Cryptocurrency Is Still Profitablel - Dec 01, 2018[3]
References
edit- ^ "Рейтинг российских бизнес-ангелов — 2016". secretmag.ru.
- ^ "How Universa Blockchain Is Tokenizing the Islamic Enterprise and Governments". entrepreneur.com.
- ^ a b c "Alexander Borodich named business angel of the year". sk.ru. Retrieved 2017-08-13.
- ^ [1]
- ^ [2]
- ^ Вовнякова, Анна. "Action Group осваивает digital". Информационно-аналитический портал www.Sostav.ru. Retrieved 2017-08-13.
- ^ a b "ЭМШ — Итоги Ассамблеи ЭМШ. Итоги выборов Совета и Дирекции ЭМШ". emsch.ru (in Russian). Retrieved 2017-08-13.
- ^ "iasc.space: International Aerospace Committee". iasc.space.
- ^ a b c d e f "Кто есть кто: Александр Бородич | Rusbase". Rusbase (in Russian). Retrieved 2017-08-15.
- ^ "РЕЙТИНГ РОССИЙСКИХ БИЗНЕС-АНГЕЛОВ, НАТАЛЬЯ РОМАШИНА". www.sserussia.org. Retrieved 2017-08-15.
- ^ a b "Mail.Ru расставил кадры". www.comnews.ru. Retrieved 2017-08-15.
- ^ "Кто есть кто: Александр Бородич".
- ^ "Как заработать на исполнении желаний". www.forbes.ru. Retrieved 2017-08-15.
- ^ a b "Хотеть не вредно". www.forbes.ru. Retrieved 2017-08-15.
- ^ "Alexander Borodich named business angel of the year". sk.ru. Retrieved 2017-08-15.
- ^ "Universa founder Alexander Borodich elected Chairman of the Commission for IAC". 26 August 2019.
- ^ "Как определить потенциал бизнеса для инвестирования (онлайн-трансляция мастер-класса Александра Бородича) / События на TimePad.ru". capitalogy.timepad.ru. Retrieved 2017-08-15.
- ^ [13]
- ^ [6]
- ^ [3]
- ^ [4]
- ^ [5]
- ^ [6]
- ^ US 8190711, Borodich, Alexander, "Method and system for controlling and tracking content distribution", published May 29, 2012
- ^ "Александр Бородич — События Яндекса". events.yandex.ru (in Russian). Retrieved 2017-08-15.
- ^ "В 2016 году рынок бизнес-ангельских инвестиций вырос на 30%". www.rvc.ru. Retrieved 2017-08-17.
- ^ "Рейтинг российских бизнес-ангелов — 2016". secretmag.ru.
- ^ "Рейтинг российских бизнес-ангелов — 2016". secretmag.ru.
- ^ "Кто есть кто: Александр Бородич".
