Abacus Data is a Canadian polling and market research firm based in Ottawa, Ontario. It was founded in August 2010,[1] soon after its founder and chairman David Coletto graduated from the University of Calgary with a PhD in political science.[2]

Abacus Data
Company typePrivate
IndustryPublic Opinion Research
Strategic Communications Advice
Human Resources and Organizational Research
Market Research
Generational research
Public affairs
Charitable giving and philanthropy
Non-profits and associations
FoundedJuly 2010
FounderDavid Coletto
Headquarters,
Key people
David Coletto (CEO)
Ihor Korbabicz (President)
Websitewww.abacusdata.ca

The company's surveys and political opinion polls are sometimes cited in Canadian news media, including The Globe and Mail, the National Post, the Toronto Star, and Sun Media newspapers.[3][4]

In 2013, Bruce Anderson joined Abacus Data as chairman, he stepped down at the end of 2022 and David Coletto has taken over as chairman.[5][6]

During the COVID-19 pandemic, Abacus Data led the Faster Together initiative to conduct market research about vaccine hesitancy and to promote acceptance of COVID-19 vaccines.[7][8]

References

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  1. ^ Abacus Data Launches Archived January 26, 2012, at the Wayback Machine
  2. ^ "Grad official pollster for Sun News". UToday. University of Calgary. June 30, 2011. Retrieved March 8, 2012.
  3. ^ For example: Barbara Yaffe (February 21, 2012). "Mulcair is NDP leadership front-runner, but B.C. members hold cards". Vancouver Sun. Retrieved March 5, 2012. An Abacus Data Internet survey of 1,000 respondents…
  4. ^ For example: Éric Grenier (October 7, 2011). "Pollsters did better – but still missed mark – in Ontario". The Globe and Mail. Retrieved March 8, 2012.
  5. ^ Coletto, David (December 13, 2022). "Changes at Abacus Data and spark*advocacy". Abacus Data | Research + Insight. Retrieved May 28, 2023.
  6. ^ "Bruce Anderson, Chairman, Abacus Data - GLOBE Series". Retrieved July 15, 2016.
  7. ^ "Home". Faster Together. Archived from the original on February 11, 2023. Retrieved February 12, 2023.
  8. ^ Anderson, Bruce (August 11, 2021). "Typical 'vaccine hesitant' person is a 42-year-old Ontario woman who votes Liberal: Abacus polling". Maclean's. Archived from the original on August 17, 2021. Retrieved February 12, 2023.
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