Zee Telugu is an Indian Telugu-language general entertainment pay television channel in India. It was launched in the year 2005 and owned by Zee Entertainment Enterprises.[1] Zee Telugu is the 9th most watched channel across all genres with TRP of 1593 impressions during week 10 ratings in March 2021.[2]

Zee Telugu
(జీ తెలుగు)
Zee Telugu logo.jpeg
Broadcast areaWorldwide
HeadquartersHyderabad, Telangana, India
Picture format576i SDTV
1080i HDTV
OwnerZee Entertainment Enterprises
(to be merged with Sony Pictures Networks India)
Sister channelsZee Cinemalu
Zee TV
Zee Anmol
Zee Cinema
Zee Bangla
Zee Bangla Cinema
Zee Keralam
Zee Tamil
Zee Thirai
Zee Kannada
Zee Picchar
Zee Marathi
Zee Yuva
Zee Talkies
Zee Vajwa
Zee Sarthak
Zee Punjabi
Zee Biskope
Zee Chitramandir
Launched18 May 2005; 16 years ago (2005-05-18)
ReplacedAlpha TV Telugu
WebsiteZee Telugu
Available on most cable systemsCheck local listings for channels
(Mumbai, India)
Channel 599 (SD)
Asianet Digital TV
Channel 173 (SD)
SDV DigitalChannel 03 (SD)
Channel 644 (SD)
Channel 3 (SD)
Sun Direct
Channel 158 (SD)
Channel 832 (HD)
Dish TV
Channel 1602 (SD)
Airtel digital TV
Channel 883 (SD)
Channel 884 (HD)
Reliance Digital TV
Channel 709 (SD)
Videocon d2h
Channel 694 (SD)
Channel 984 (HD)
Channel 1404 (SD)
Channel 1403 (HD)
Dish Network (United States)Channel 772
Zuku TV (Kenya)Channel 941


By 2004, the Zee Network had a strong presence in northern, eastern and western India, with channels in Bengali, Gujarati, Marathi, and Punjabi. Its proposed Telugu-language channel marked the network's first venture into the southern India entertainment market. Zee Network expected the channel to launch by August 2004,[3] but the launch did not take place until September.[4] The channel launched with the name Alpha TV Telugu, but was later renamed Zee Telugu. It initially featured a large number of American films dubbed into Telugu. In August 2007, the network also dubbed famous Bollywood film Sholay from Hindi into Telugu as an experiment.[5]


By December 2005, despite having popular programs such as the game show Gold Rush (game show), hosted by well-known female anchor Udayabhanu, as well as the soap opera Nishabdam, Zee Telugu had only achieved a 1.24% weekday and 1.86% weekend market share in Andhra Pradesh. As a result, it re-launched in order to shift the target market segment from a mass market to a segmented market of upwardly mobile young professionals.[6] The network suffered a loss of Rs.460 million in the fiscal year 2007.[citation needed]

In late 2006, Zee Telugu began work on Sa Re Ga Ma Pa, a Telugu-language singing competition. Anchored by Nandi Award winner Suneetha, the judges' panel included renowned Telugu music figures Koti (musician) and Ramana Gogula and was scheduled to run for 35 episodes.[7] The show was so successful that by February 2005, Zee Telugu announced plans to launch Little Champs, a version of the show aimed at viewers ages 6–13, hosted by former Indian Idol runner-up N. C. Karunya.[8]

In September 2005, the channel announced after months of deliberations that Sanjay Reddy would be their new chief executive officer, succeeding Ajay Kumar (television executive), who had left several months previously. Reddy had previously worked at The Walt Disney Company and Pearl Media.[9] Reddy's plan in 2008 includes new soaps and children's programming.[10]

ZEE launches, its sister channel Zee Cinemalu on 4 September 2016 by Megastar Chiranjeevi. It is a 24*7 Telugu movie channel. On 15 October 2017 Its logo was changed into red ball logo.On 31 December 2017 it logo colour and graphics was changed similar to zee cinema.On the same day Zee Telugu HD and Zee Cinemalu HD also launched.

On 22 May 2015, Zee Telugu celebrated its 10-year anniversary. On 15 October 2017, along with other Zee channels, it changed to a Blue coloured Logo. On 31 December 2017, A refresh look of Zee Telugu and sister channel Zee Cinemalu along with their HD channels was revealed on 31 December 2017 in Zee Golden Awards launched by Chiranjeevi while Samantha Akkineni was made as the Brand Ambassador. On this occasion it announced Zee Cine Awards Telugu in 2017.

Zee Cinemalu launched a brand anthem on the day of the anniversary, September 4, on the lines of ‘Ra Ra Mama… ZEE lo Cinema’, composed and sung by Rama Krishna Miriyala.The

e channel unveiled a new brand identity with a refreshed set of graphics to the logo, while retaining the channel’s core promise of ‘Dil Pai Super Hit’. The new packaging reflects happiness, vibrancy, fun, and quirkiness that are symbolic of the channel’s identity.


Zee Telugu provides programming which appeals to all audiences.[11]

Award FunctionsEdit

Zed Cine AwardsEdit

Zee Telugu TV presents Zee Cine Awards in Telugu for honor the Tollywood personalities in every year by giving Awards.[12]

Zee Kutumbam AwardsEdit

Renowned Zee Telugu television personalities are felicitated for their on-screen work and achievements for their shows. Since 2011, Zee honoring fiction stars and shows by nominating and presenting awards to them.[13]

Sister channelsEdit

ZEE Network Telugu Channels

ZEE Cinemaalu

ZEE 24 Ghantalu [Closed]


ZEE Telugu Logo History


  1. ^ Das, Sibabrata (6 July 2006), "Zee Tele's stock soars on ratings upswing, future prospects", IndianTelevision.com, retrieved 21 March 2008
  2. ^ "BARC Report. Data Week : Week 10: Saturday, 6th March 2021 To Friday, 12th March 2021". Broadcast Audience Research Council. Retrieved 20 March 2021.
  3. ^ Kurmanath, K.V. (15 June 2007), "Zee's Telugu channel likely in August", Business Line, retrieved 21 March 2008
  4. ^ "Zee Telugu identifies key properties; to launch telefilm band in January", IndianTelevision.com, 15 December 2007, retrieved 21 March 2008
  5. ^ "Get set for Sholay in Telugu", The Hindu, 27 August 2005, archived from the original on 15 September 2006, retrieved 21 March 2008
  6. ^ Singh, T. Lalith (2 July 2007), "Get set for 'Gold Rush'", The Hindu, archived from the original on 26 October 2012, retrieved 21 March 2008
  7. ^ "A talent hunt for singers", The Hindu, 31 October 2006, retrieved 21 March 2008[dead link]
  8. ^ "It's 'no acting, only singing' for Karunya; To anchor a music show on a Telugu television channel soon", The Hindu, 20 February 2007, archived from the original on 26 August 2007, retrieved 21 March 2008
  9. ^ Singh, T. Lalith (17 September 2007), "Zee Telugu has a new CEO out of the box", The Hindu, archived from the original on 27 October 2007, retrieved 21 March 2008
  10. ^ Singh, T.L. (4 January 2008). "Zee Telugu on a roll out of the box". The Hindu. Archived from the original on 17 January 2008. Retrieved 20 March 2008.
  11. ^ "Telugu television shows back on track". The Hindu.
  12. ^ "Zee Cine awards Telugu 2020: Samantha Akkineni, Chiranjeevi and Nani win top laurels". Hindustantimes.com.
  13. ^ "ZEE Telugu celebrates 10th ZEE Telugu Kutumbam Awards". Bizasialive.com.

External linksEdit