Zee Live is an IP division of Zee Entertainment Enterprises that aims to create programming for all age groups in India. Currently under its umbrella are 3 productions – Arth – A Culture Fest[3] in culture, Supermoon in music[4] and comic,[5] and Zee Educare in education. Swaroop Banerjee now heads Zee Live.[2]

Zee Live
IndustryLive Entertainment
HeadquartersMumbai, Maharashtra, India[1]
Key people
Swaroop Banerjee (COO & Business Head)[2]
ProductsArth - A Culture Fest, Supermoon, Zee Educare

Divisions edit

Arth – A Culture Fest edit

The first season[6] of Arth was held on 1 and 2 December 2018, at P C Chandra Garden, Kolkata and on 8, 9 & 10 December 2018, at IGNCA, New Delhi, and the second season was held on 4 & 5 January 2020, at Swabhumi, Kolkata and 21, 22 and 23 February, at Jawaharlal Nehru Stadium, Delhi.[7]

Supermoon edit

Supermoon brings entertainment acts from around the world to India.[5]

Zee Educare edit

Zee Educare is an alternate career festival for students.[8]

Season 1 of the festival took place on 20th and 21st April 2019,[9] and Season 2 on 23rd and 24th November 2019.[10]

Zee Educare also hosts a nation-wide talent hunt titled "Big Break" where the top 5 entries are given an opportunity to perform live at the festival. The winner of the Big Break wins Rs 50,000 and the top 5 are given the opportunity to open for the headliner. [8]

References edit

  1. ^ "Zee Entertainment: Contact us". Zee Entertainment.
  2. ^ a b "Swaroop Banerjee to head Zee Entertainment's Live business". Adgully.
  3. ^ "A glimpse into India's rich culture in one fest". The New Indian Express.
  4. ^ "Prateek Kuhad: Conquering the global stage one step at a time". The New Indian Express.
  5. ^ a b "Supermoon once again! Public demand gets Russell Peters back to India". Indian Television.
  6. ^ "ZEE group announces India's first culture quest, Arth". Economic Times.
  7. ^ "Arth: A Culture Fest by ZEE returns with second season in Delhi - Exchange4media". Indian Advertising Media & Marketing News – exchange4media. Retrieved 22 March 2022.
  8. ^ a b "India's largest education festival ZEE EDUCARE to be hosted in Delhi". Exchange4media.
  9. ^ "Zee Educare to host its 1st edition in Delhi on 20th and 21st April 2019 - ET BrandEquity". ETBrandEquity.com. Retrieved 22 March 2022.
  10. ^ "Zee LIVE is back with 2nd edition of its education festival". Exchange4media.

External links edit