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ZEN (Thai: เซน ดีพาร์ทเมนท์ สโตร์; Simplified Chinese: 先; Pinyin: Xiān) was a chain of two Thai luxury department stores owned by the Central Group, with branches in Thailand and China. The final store was re-branded as Central Department Store in 2019.
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| Company type | Private |
|---|---|
| Industry | Retail |
| Genre | Department Store |
| Founded | 1989 |
| Founder | Central Group |
| Defunct | 2019 |
| Fate | Folded into Central |
| Headquarters | Pathum Wan, Bangkok, Thailand |
Key people | Kobchai Chirathivat |
| Owner | Central Group |
| Website | www www |
Overview edit
ZEN was launched in 1989 as an anchor tenant of the Central World shopping mall in the Pathum Wan District of Bangkok, Thailand.[1]
A second branch was opened in April 2011 in Shenyang, China as part of the Central Group's planned 18 billion baht expansion into the country.[2] It was later closed in 2013.[3]
In 2018, three floors of the Zen Department Store in Bangkok were renovated in the hope of bringing more business to the store. A new beauty zone was introduced on the first floor. The fourth and fifth floors, encompassing 11,000 square meters, were remodeled to accommodate 300 new brands and fashion shops.[4]
In 2019, the remaining ZEN location in Bangkok was re-branded, bringing an end to the brand.[5]
Branches edit
Bangkok Metropolitan Area edit
- Ratchaprasong (CentralWorld) – rebranded in 2019.
- Srinagarindra (Seacon Square) – rebranded to Robinson.
China edit
See also edit
References edit
- ^ "Zen Department Store ... Bangkok's Fashion". ryt9.com (in Thai). Retrieved 2020-09-11.
- ^ "First Zen store part of B18-billion CRC push in China". 21 December 2010. Retrieved 2023-03-01 – via PressReader.
- ^ "Central looks at opportunities beyond China". 2020-05-11. Retrieved 2020-09-20.
- ^ "ZEN dedicates two newly-revamped floors to men's and unisex fashion". TimeOut. 14 March 2018. Retrieved 2020-09-17.
- ^ "Billion-baht Central@CentralWorld ready for action". Bangkok Post. 2020-12-10. Retrieved 2020-09-20.
- ^ "Central-Zen Department Store Shenyang - Project References-Projects-UNIQUE". www.unique.org.cn. Retrieved 2020-09-11.
- ^ "Central gives up on China". Inside Retail Asia. 2014-05-12. Retrieved 2020-09-11.