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The YouTube Awards or YouTube Video Awards were awards given out as formalized recognition of the best YouTube videos of the preceding year, such as favorite music or comedy genres, as voted by the YouTube community. The awards were organized in 2007 to "call out some of the most popular videos and let the users choose which ones deserve some additional recognition".[1] The awards are the first time that videos would receive any formal recognition; previously, high-ranking videos were only recognized by dynamic lists of most-viewed videos.[1] The winners received a trophy, which was a stand with a large glass "play" button.[2] In addition, they received an invitation to an event to occur "later this year".[3] YouTube does Awards every year, but does not always do a formalized recognition.

YouTube Awards (2006-2007)
YouTube Awards logo png.png
Awarded for Best YouTube Videos
Country United States
Presented by YouTube (2006-2007)
First awarded March 18, 2007; 11 years ago (2007-03-18)



The videos to vote upon are chosen by YouTube staff, while the winners are selected by YouTubers.[1] The Awards were first given in 2007—called the 2006 Awards—for the best videos of 2006. The awards were in seven categories: Adorable, Comedy, Commentary, Creative, Inspirational, Musician of the Year and Series.[1] Each category then comprised 10 videos which YouTubers ranked in order of preference.[4] For the 2007 Awards, five new categories were added: Eyewitness, Instructional, Short Film, Sports and Political; a general "Music" category replaced the "Musician of the Year" category of the previous year. In addition, each category held only six videos for which YouTubers could vote.[5]

2007 AwardsEdit

Voting for the 2006 Awards took place from March 18, 2007 to March 23, 2007. Duke Righteous and Alex Chudnovsky were both nominated in the "Music Video of the Year" category.[1] The 2007 YouTube Awards came just a week after Viacom sued YouTube's parent company, Google, for more than $1 billion for copyright infringement of television shows owned by Viacom.[6]

The Awards received criticism from New York Times writer Virginia Heffernan when first organized. She suggested that the Awards created too much of a formalized process on YouTube. YouTube, she argued, should not be about awards and individual recognition of merit. Rather, it should be a free place where one can post videos and express oneself free of judgment on quality.[7] Caroline McCarthy of CNET News commented on the 2007 awards in agreement with Heffernan: she argued that YouTube "is a cultural hub rather than strictly a creative outpost."[3] She also commented many of the most popular videos are not high quality, or original content.[3][8][9]

Most Creative Most Inspirational
Best Series Best Comedy Video
Best Music Video Best Commentary
Most Adorable

2008 AwardsEdit

The 2008 Awards began on March 13, 2008 and lasted for 5 days, until March 18. YouTubers could vote once per day, but they couldn't change their vote once they voted.[10]

A notable entry in the 2008 Awards was a video of the University of Florida Taser incident, uploaded by The Gainesville Sun; it was entered in the new Eyewitness category.[11] One nomination in the Politics category was an interview with a candidate for the Republican Presidential nomination for the 2008 American presidential election, Ron Paul.[12] Also included in the Politics section was the I Got a Crush... on Obama video. Nominated in the Inspirational category was a stop motion video by Trevor Dougherty, entitled "Stand Up for World Peace."[13][14] The Leave Britney Alone! video by vlogger Chris Crocker was nominated in the Commentary category. The song "Chocolate Rain" by Tay Zonday was nominated in the Music section;[2] it won (the favorite, Mia Rose, lost by a very short margin).[15][16][17][18][19][20][21][22][23]

Best Music Most Creative
Best Web Series Best Sports
Best Political Best Eyewitness
Most Inspirational Best Short Film
Best Commentary Best Comedy
Best Instructional Most Adorable


  1. ^ a b c d e Coyle, Jake (2007-03-20). "YouTube announces awards to recognize best user-created videos of the year". Associated Press. Retrieved 2008-03-17. 
  2. ^ a b Carlson, Erin (2008-03-20). "Will the Obama Girl win a YouTube award?". Associated Press. Archived from the original on 2008-03-23. Retrieved 2008-03-20. 
  3. ^ a b c McCarthy, Caroline (2008-03-21). "YouTube Awards are a major yawn". CNET Retrieved 2008-03-22. 
  4. ^ Coyle, Jake (2007-03-26). "YouTube announces award winners". Associated Press. Retrieved 2008-03-17. 
  5. ^ Thompson, Iain (March 14, 2008). "YouTube seeks votes for best videos". Archived from the original on 2008-09-07. Retrieved 2008-03-17. 
  6. ^ Auchard, Richard (2007-03-19). "YouTube to present video awards". Retrieved 2008-03-17. 
  7. ^ Heffernan, Virginia (March 27, 2007). "YouTube Awards the Top of Its Heap". New York Retrieved 2008-03-17. 
  8. ^ Goldsmith, Belinda (2007-03-26). "YouTube presents awards to its first stars". Retrieved 2008-03-21. 
  9. ^ "YouTube names best video winners". BBC news. 2007-03-27. Retrieved 2008-03-21. 
  10. ^ YouTube Team (2008-03-13). "The YouTube Awards Are Back!". Retrieved 2008-03-17. 
  11. ^ Stripling, Jack (2008-03-14). "Taser video up for YouTube award". Retrieved 2008-03-17. 
  12. ^ "Ron Paul video nominated for YouTube award". 2008-03-13. Retrieved 2008-03-17. 
  13. ^ "YouTube Awards 2007". 2008-04-19. 
  14. ^ Hibma, Maggie (2008-03-19). "Tubemate Youtube Downloader". Retrieved 2008-04-19. 
  15. ^ Carlson, Erin (2008-03-20). "Chocolate Rain' Claims a YouTube Award". Associated Press. Archived from the original on March 24, 2008. Retrieved 2008-03-20. 
  16. ^ Popkin, Helen (2008-03-21). "Don't cry for Chris Crocker". Retrieved 2008-03-21. 
  17. ^ Leonard, Tom (2008-03-21). "YouTube video award winners announced". London: The Daily Telegraph. Retrieved 2008-03-21. 
  18. ^ "'Stop the Clash of Civilizations' wins YouTube Award". 2008-03-21. Archived from the original on 2008-03-25. Retrieved 2008-03-21. 
  19. ^ "People: Angela Bassett, Tony Kushner, Obama Girl". International Herald Tribune. 2008-03-21. Retrieved 2008-03-21. 
  20. ^ Keating, Gina (2008-03-21). ""Harry Potter", "Chocolate Rain" win YouTube awards". Retrieved 2008-03-21. [dead link]
  21. ^ Schor, Elana (2008-03-21). "YouTube awards celebrate buffalo battles and bouncing baby". London: The Guardian. Retrieved 2008-03-21. 
  22. ^ "2007 YouTube Awards: Chocolate Rain & Harry Potter". ABC News. 2008-03-22. Retrieved 2008-03-22. 
  23. ^ "YouTube Awards". The New York Times. 2008-03-22. Retrieved 2008-03-22. 

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