Yomiuri Telecasting Corporation

JOIX-DTV, branded as Yomiuri TV (読売テレビ, Yomiuri Terebi, YTV (stylized as ytv°)), is the Kansai region flagship station of the Nippon Television Network System, owned by the Yomiuri Telecasting Corporation (讀賣テレビ放送株式会社, Yomiuri Terebi Hōsō kabushiki gaisha) subsidiary of the eponymous Yomiuri Shimbun Holdings, Japan's largest media conglomerate; Yomiuri TV forms part of Yomiuri's main television broadcasting arm alongside Kantō region flagship Nippon TV, which owns a 15.89% share in the company. Founded as New Osaka Television Co.[1] on February 13, 1958, and renamed Yomiuri Telecasting Corporation on August 1, the station started broadcasting on August 28 as the first TV station to be affiliated with Nippon Television Network Corporation. Its studios are located in the Osaka Business Park district of Osaka.

Yomiuri Telecasting Corporation
Native name
Yomiuri Terebi Hōsō kabushiki gaisha
TypePrivate KK
Industryinformation, communication
FoundedHigashi-Temma, Kita-ku, Osaka, Japan (13 February 1958; 63 years ago (1958-02-13), as "New Osaka Television Co.")
HeadquartersOsaka Business Park,
Shiromi, Chūō-ku, Osaka
Number of locations
8 (5 in Japan, 1 in Paris, New York and Shanghai)
Area served
Kansai region, Japan
Key people
Yoshmitsu Ohashi (President)
  • Telecasting
  • Planning
  • Production and sales of TV programs
  • Yomiuri-TV Enterprize Ltd
  • Yomiuri TV Service, Inc.
  • ytv Nextry Co., Ltd.
  • ADEC Co., Ltd.
  • Sentens Co., Ltd.
  • Digital Wave Corporation
Osaka, Kansai region
ChannelsDigital: 14 (UHF, 2003-, LCN: 10)
AffiliationsNippon Television Network System and Nippon News Network
OwnerYomiuri Telecastiong Corporation
FoundedFebruary 13, 1958
First air date
August 28, 1958
Former call signs
Former channel number(s)
10 (VHF, 1958-2011)
Call sign meaning
X (10, official channel assignment)
Technical information
Licensing authority
ERP25 kW


Early yearsEdit

Nippon TV applied for TV broadcasting licenses in Osaka and Nagoya after it began broadcasting in 1953, but the Ministry of Post declined the application on the grounds that "Nippon TV is a Tokyo channel, and applying for licenses in other regions is an act of crossing the boundary."[2]: 12  At the time, Osaka had only one privately owned television station, Osaka TV Broadcasting (later merged with Asahi Broadcasting). However, because the majority of its programming mostly came from KRT (now TBS), Nippon Television and its parent company, Yomiuri Shimbun Group, began to try to establish their own television station in Osaka.[2]: 12  Yomiuri Shimbun filed for a broadcasting license as Shin-Osaka TV in November 1956.[2]: 13  In addition to Yomiuri Shimbun, eight other newspapers, including those from Asahi, Mainichi, Sankei, Kobe, and Kyoto, applied for TV broadcasting licenses in the Kansai region at the time, and only two licenses were issued, indicating that rivalry was fierce.[2]: 13 

To ease the overheated competition, the Ministry of Post decided to grant an additional broadcasting license in the Osaka area, and on October 22, 1957, the new Osaka TV station was granted a broadcasting license.[2]: 13  On August 1, 1958, Shin-Osaka TV changed its name to Yomiuri TV.[2]: 14 


At 9:00 a.m. on August 28, 1958, Yomiuri TV was launched as the second privately owned television station in Osaka.[2]: 20  Since Yomiuri TV is licensed as a quasi-educational station, they are required to dedicate 20%-30% of its airtime to educational programming, which resulted in being the only broadcaster at that time to air educational programs the most.[2]: 22  At that time, Yomiuri TV produced "The Tales of Genji" which received positive reviews.[3]: 41  Yomiuri TV started broadcasting color TV programming in September 1960, making it the first TV station in the Kansai region to do so.[2]: 28  In April 1968, 30% of daytime and 45% of evening programs were broadcast in color.[2]: 60  When Yomiuri TV renewed its broadcast license in 1965, the license category was changed from quasi-educational to general programming, which meant that a greater percentage of entertainment programming could be broadcast.[2]: 62  In Spring of 1970, 100% of Yomiuri TV's programming were broadcast in color.[2]: 61 

Yomiuri TV's ratings gradually rose after the 1970s, and by the third week of November 1973, Yomiuri TV's daily average rating had reached 10%, and its prime time rating had reached 18.2%, making it the top-rated station in Osaka, including NHK.[2]: 68 


The station broadcasts on Digital Channel 14 in most regions. The channel stopped analog broadcasting on July 24, 2011.


  • Headquarters: 3-50, Shiromi Icchome, Chūō-ku, Osaka, Japan (relocated on September 1, 2019)
  • Tokyo Branch Office: 20th floor, NTV Tower, 6-1, Higashi-Shimbashi Itchome, Minato, Tokyo, Japan
  • Nagoya Branch Office: 3rd floor, Shin-Kyoei Building, 7-9, Sakae Sanchome, Naka-ku, Nagoya, Japan
  • Kyoto Branch Office: 5th floor, Yomiuri Kyoto Building, Shishikannon-cho, Karasuma-dori Rokkaku-Sagaru, Nakagyo-ku, Kyoto, Japan
  • Kobe Branch Office: 4th floor, Yomiuri Kobe Building, 2-10, Sakaemachi-dori Itchome, Chūō-ku, Kobe, Japan
  • Paris Branch Office: NNN Paris, Tour Maine Montparnasse, 33 Avenue De Maine, Paris, France
  • Shanghai Branch Office: 580 Nanjing West Road 902B, Subsidiary Building of Nan Zheng Building, Shanghai, China
  • New York Branch Office: NNN New York, 645 5th Avenue Suite 303, New York, NY, United States

See alsoEdit


  1. ^ 新大阪テレビ放送株式会社, Shin Ōsaka Terebi Hōsō kabushiki gaisha, NOTV
  2. ^ a b c d e f g h i j k l m よみうりテレビの20年 : 写真と証言 [20 Years of Yomiuri TV: Photos and Testimonies] (in Japanese). Yomiuri Telecasting Corporation. 1979. OCLC 47502275.
  3. ^ 読売テレビ50年社史 [50 Years of Yomiuri Television] (in Japanese). Yomiuri Telecasting Corporation. 2009. OCLC 420884297.

External linksEdit

Coordinates: 34°41′27.4″N 135°31′54.3″E / 34.690944°N 135.531750°E / 34.690944; 135.531750 (Yomiuri Telecasting Corporation)