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Yahoo! Japan Corporation (ヤフー株式会社, Yafū Kabushiki-gaisha) is a Japanese internet company originally formed as a joint venture between the American internet company Altaba, (formerly Yahoo!) and the Japanese company SoftBank. It is headquartered at Kioi Tower in the Tokyo Garden Terrace Kioicho complex in Kioicho, Chiyoda, Tokyo.[4] Yahoo! Japan's web portal is the most visited website in Japan, and its internet services are mostly dominant in the country.[5]

Yahoo! Japan Corporation
Yahoo Japan Logo.svg
The current wordmark matches the pre-2009 English Yahoo! logo.
Yahoo! JAPAN.png
Screenshot of home page
Type of site
Web portal
Available in Japanese
Traded as TYO: 4689
Founded April 22, 1996; 21 years ago (1996-04-22)[1]
Headquarters Kioi Tower, Tokyo Garden Terrace Kioicho, 1-3, Kioi-cho, Chiyoda-ku, Tokyo, Japan
No. of locations 2 (Nagoya and Osaka)
Owner SoftBank Group (42.9%) Altaba (35.5%)
Key people Masayoshi Son
Manabu Miyasaka
(President and CEO)
Revenue Increase¥292,423 million (FY 2010)
Operating income Increase¥159,604 million (FY 2010)
Net income Increase¥92,174 million (FY 2010)
Total assets Increase¥471,745 million (FY 2010)
Total equity Increase¥385,105 million (FY 2010)
Employees 5,518 (As of September 30, 2015)[2]
Subsidiaries Netrust, Ltd., ASKUL Corporation
Alexa rank Steady 15 Worldwide
Steady 1 Japan (November 2015)[3]
Registration optional
Launched April 1, 1996
Current status active



Yahoo! and SoftBank formed Yahoo! Japan in January 1996 to set up the first web portal in Japan. Yahoo! Japan went live on April 1, 1996.[6]

Yahoo! Japan was listed on JASDAQ in November 1997. In January 2000, it became the first stock in Japanese history to trade for more than ¥100 million per share. The company was listed on the Tokyo Stock Exchange in October 2003 and became part of the Nikkei 225 stock market index in 2005.

Yahoo! Japan acquired the naming rights for the Fukuoka Dome in 2005, renaming the dome as the "Fukuoka Yahoo! Japan Dome". The "Yahoo Dome" is the home field for the Fukuoka SoftBank Hawks, a professional baseball team majority owned by SoftBank.

Since 2010, Yahoo! Japan's search engine has been based on Google's search technology. In exchange, Google receives user activity data from Yahoo! Japan's various products.[7]

In 2016, Verizon Communications announced the purchase of Yahoo!'s core internet business. Yahoo! Japan is not affected as it is held as a separate 35% stake, and will therefore stay with Yahoo! Inc (renamed Altaba Inc.) and SoftBank.[8] Yahoo! had been declining in popularity and economically since the late 2000s, but the situation has been quite the opposite for Yahoo! Japan, which continues to dominate Japan's internet industry.[9]

Following the sale Yahoo! Japan will continue to use the name Yahoo! under license from Verizon Communications, the current owner of Yahoo!'s core assets.[10]

Industry body affiliationEdit

Yahoo! Japan was a founding member of Rakuten CEO Hiroshi Mikitani's Japan e-business association in February 2010, but after Rakuten withdrew from the Japan Business Federation (Keidanren) in June 2011 and made moves to become the Japan Association of New Economy as a rival to Keidanren, Yahoo! Japan withdrew from the e-business association in March 2012. It joined Keidanren in July 2012.[11]


Yahoo! Japan continues to use the classic website layout and logo that was used by Yahoo! internationally before modern redesigns in 2009 and 2013 respectively. However, it is translated into Japanese.


Yahoo! Japan MailEdit

Yahoo! Japan Mail maintains the classic look of Yahoo! Mail, but remains a separate service operated in Japan. Another notable change is the 10 GB storage limit, contrary to Yahoo! Mail's 1 TB of storage and its former unlimited storage offering.


GyaO is a Japanese video on demand service by Yahoo! Japan.[12]

Programs include:



External linksEdit


  1. ^ "Yahoo! Inc. - Company Timeline". Wayback Machine. 2008-07-13. Archived from the original on 2008-07-13. Retrieved 2016-07-19. 
  2. ^ "Company Info". Yahoo! Japan. Retrieved 2015-11-21. 
  3. ^ " Site Info". Alexa Internet. Retrieved 2015-08-13. 
  4. ^ "Company Info." Yahoo! Japan. Retrieved on April 30, 2009.
  5. ^ Matsutani, Minoru (24 April 2012). "Yahoo Japan: Same name, very different company" – via Japan Times Online. 
  6. ^ Matsutani, Minoru, "Yahoo Japan: Same name, very different company", Japan Times, 24 April 2012, p. 3.
  7. ^ Alabaster, Jay (2010-09-26). "Yahoo Japan to use Google search technology". Huffington Post. Retrieved 29 September 2015. 
  8. ^ "Verizon to buy Yahoo's core business for $4.8 billion in digital ad push". 26 July 2017 – via Reuters. 
  9. ^ "Yahoo Japan's future still looks bright — unlike its U.S. counterpart". 
  10. ^ ""Yahoo Japan to Keep Name, Services despite U.S. Sale" - The Daily Yomiuri (Toyko, Japan), July 29, 2016 | Online Research Library: Questia". Retrieved 2017-06-20. 
  11. ^ The Daily Yomiuri Keidanren welcomes new member Yahoo August 1 2012 Retrieved on August 1, 2012
  12. ^ Justin Sevakis (December 4, 2015). "How Is Online Streaming Doing in Japan?". Anime News Network. Retrieved December 4, 2015.