XO (record label)

XO (also known as XO Records)[1][2] is a Canadian record label founded by singer The Weeknd and his manager Amir "Cash" Esmailian[3]. As of 2012, it operates as a subsidiary of, and is distributed through, Universal Music Group's Republic Records.[4] The label's current acts include The Weeknd, Belly, Nav, 88Glam,[5] and Black Atlass. The label has had four albums debut at number one on the Billboard 200: Beauty Behind The Madness, Starboy, My Dear Melancholy, and Bad Habits.

XO
XO - 2.gif
Parent companyUniversal Music Group
Founded2012; 8 years ago (2012)
Founder
Distributor(s)Republic Records
Genre
Country of originCanada

HistoryEdit

XO was created by Canadian singer-songwriter The Weeknd, as an unofficial imprint to release three mixtapes in 2011. The three releases, House of Balloons, Thursday, and Echoes of Silence, helped grow the singer's profile, and began promoting the "XO" moniker through various on-stage performances and references within songs. The Weeknd also began conducting advertising deals via the label to multiple outlets, namely collaborating with PAX Labs to release a limited edition version of the PAX 2 vaporizer, an electronic cigarette that could be used in shows during The Madness Fall Tour.[6]

Upon securing a major recording contract with Republic Records in 2012, XO was also assumed as a subsidiary of Republic, and also acted as the distributors and manufacturers of any music created by XO. Belly was signed as the label's first artist in 2015, and Derek Wise was signed later that year. Nav was signed by the label in 2016. Upon entering classification as a subsidiary, the label has released seven projects by their artists (discluding The Weeknd).

On February 8, 2018, Montreal-born singer Black Atlass released a new song, "My Life", distributed by XO Records. Black Atlass had previously appeared alongside The Weeknd in his "Secrets" music video and in some ads involving the Puma x XO collections that dropped in 2017.[7]

RosterEdit

Current actsEdit

Act Year
signed
Releases
under the label
The Weeknd 2012 6
Belly 2015 4
Nav 2016 4
88Glam[5] 2017 2
Black Atlass[8] 2018 1

In-house producersEdit

DiscographyEdit

The label has officially released five studio albums, one EP, and two compilation albums. Unofficially, the label has released eight mixtapes.

Studio albumsEdit

Year Album details Details
2013 The WeekndKiss Land
  • Released: September 10, 2013[10]
  • Label: XO, Republic
  • Formats: CD, download
  • Chart position: #2 U.S.
  • RIAA certification: Gold
2015 The Weeknd – Beauty Behind the Madness
  • Released: August 28, 2015[11]
  • Label: XO, Republic
  • Formats: CD, download
  • Chart position: #1 U.S.
  • RIAA certification: 3x Platinum
2016 The Weeknd – Starboy
  • Released: November 25, 2016[12]
  • Label: XO, Republic
  • Formats: CD, download
  • Chart position: #1 U.S.
  • RIAA certification: 3x Platinum
2018 88Glam88Glam Reloaded
  • Released: April 20, 2018
  • Label: XO, Republic[5]
  • Formats: download
  • Chart position: uncharted
  • RIAA certification: uncertified
NavReckless
  • Released: May 18, 2018
  • Label: XO, Republic
  • Formats: download
  • Chart position: #8 U.S.
  • RIAA certification: uncertified
Black Atlass – Pain and Pleasure
  • Released: July 12, 2018[13]
  • Label: XO, Republic
  • Formats: download
  • Chart position: uncharted
  • RIAA certification: uncertified
Belly – Immigrant
  • Released: October 12, 2018
  • Label: XO, Roc Nation, Republic
  • Formats: CD, download
  • Chart position: #169 U.S.
  • RIAA certification: uncertified
88Glam – 88Glam 2
  • Released: November 16, 2018
  • Label: XO, Republic
  • Formats: download
  • Chart position: uncharted
  • RIAA certification: uncertified
2019 Nav – Bad Habits
  • Released: March 22, 2019
  • Label: XO, Republic
  • Formats: download
  • Chart position: #1 U.S.
  • RIAA certification: uncertified

EPsEdit

Year EP details Details
2018 The Weeknd – My Dear Melancholy,
  • Released: March 29, 2018
  • Label: XO, Republic
  • Formats: CD, download
  • Chart position: #1 U.S.
  • RIAA certification: uncertified

Compilation albumsEdit

Year Album details Details
2012 The WeekndTrilogy
  • Released: November 13, 2012
  • Label: XO, Republic
  • Formats: CD, download
  • Chart position: #4 U.S.
  • RIAA certification: 3x Platinum
2018 The Weeknd – The Weeknd in Japan
  • Chart position: Did not chart
  • RIAA certification: Uncertified

MixtapesEdit

Year Album details
2011 The WeekndHouse of Balloons
  • Released: March 21, 2011
  • Label: XO
  • Formats: download
The Weeknd – Thursday
  • Released: August 18, 2011
  • Label: XO
  • Formats: download
The Weeknd – Echoes of Silence
  • Released: December 21, 2011
  • Label: XO
  • Formats: download
2015 BellyUp For Days
  • Released: May 7, 2015
  • Label: XO, Roc Nation
  • Formats: download
2016 Belly – Another Day in Paradise
  • Released: May 27, 2016
  • Label: XO, Roc Nation
  • Formats: download
Belly – Inzombia
  • Released: November 11, 2016
  • Label: XO, Roc Nation
  • Formats: download
2017 Nav – Nav
  • Released: February 24, 2017
  • Label: XO, Republic
  • Formats: download
Nav and Metro BoominPerfect Timing
  • Released: July 21, 2017
  • Label: Boominati, XO, Republic
  • Formats: download
Belly – Mumble Rap
  • Released: October 6, 2017
  • Label: XO, Roc Nation
  • Formats: download

ReferencesEdit

  1. ^ "Who Is Signed To XO? Dissecting The Weeknd's Canadian Collective". Umusic. Retrieved November 6, 2017.
  2. ^ "The Weeknd (@theweeknd)". Instagram. Retrieved November 6, 2017.
  3. ^ Bliss, Karen. "Meet The Weeknd's Managers: Amir 'Cash' Esmailian and Tony Sal on Breaking Through, Top Influences and More". Billboard. Retrieved May 21, 2018.
  4. ^ "Republic Records". universalmusic.com. Retrieved February 21, 2019.
  5. ^ a b c Berry, Peter. "88GLAM SIGN TO XO RECORDS, DROP '88GLAM: RELOADED' PROJECT". XXL. Retrieved April 28, 2018.
  6. ^ Keating, Lauren. "The Weeknd Launches A Vape That Plays His Hit Single 'The Hills' As You Smoke". Tech Times. Retrieved November 13, 2016.
  7. ^ Marsh, Ryan. "The Weeknd signs Black Atlass to XO Records". Rap Wave. Retrieved November 13, 2016.
  8. ^ Goddard, Kevin. "Did The Weeknd Sign R&B Singer Black Atlass To XO Records?". HotNewHipHop. Retrieved February 8, 2018.
  9. ^ Mori, Memento. "Memento Mori Ep.6". Apple Music. Retrieved November 2, 2019.
  10. ^ "Kiss Land by The Weeknd on Apple Music". iTunes Store. Retrieved October 12, 2016.
  11. ^ "Beauty Behind the Madness by The Weeknd on iTunes". iTunes Store. Retrieved October 12, 2016.
  12. ^ Lynch, John (September 22, 2016). "The Weeknd released a new single with Daft Punk and revealed a release date for his album". Business Insider. Retrieved October 12, 2016.
  13. ^ "Pain & Pleasure by Black Atlass on Apple Music". iTunes Store. Retrieved July 12, 2018.