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Wistia Inc. is a video-software company located in Cambridge, Massachusetts. Wistia provides video-hosting solutions for business, helping businesses add videos to the web, track performance, and build and engage with their audiences using online videos. Over 300,000 companies use Wistia's products and services, including Starbucks, Zendesk, HubSpot, Sephora, and Tiffany & Co. The company employs 87 people.
|Founded||March 6, 2008|
|Founders||Chris Savage, Brendan Schwartz|
|Services||video hosting, video recording|
Number of employees
Wistia was founded in 2006 by Brendan Schwartz and Chris Savage. The two founders met at Brown University, where Chris was a film student and Brendan was a computer engineering major. The company was started in Brendan's living room. The original concept was to create a site for artists to post video portfolios. Priority shifted to businesses once Wistia acquired its first client, a medical-devices company called GI Dynamics.
From 2013 to 2017, Wistia hosted an annual video-marketing conference called WistiaFest, which included speakers from consumer technology companies, creative agencies, and video-production companies. In 2018, the company announced it was ending the conference.
Wistia has experimented with pricing in the past. When the company was launched, it offered three plans at $99, $200, and $400. In 2012, the company switched to a freemium model. Now, the company offers three plans: free, Pro at $99 per month, and Advanced at a negotiated price per month.
Features and TechnologyEdit
Wistia's mobile app allows current Wistia users to create, manage, and share videos from their phone or tablet. Users can upload video recorded on their mobile device to Wistia projects, add customizations, and share.
Wistia's main video-player product has three technical components:
- The Wistia app is the user-facing product, where users log in and interact with the app.
- The “Distillery” is used for statistics processing based on data from Wistia's video tracker, which collects video plays, pauses, and seeks. The Distillery turns the data into heatmaps for analytics.
- The “Bakery” transcodes videos and stores the files.
Wistia uses several technologies to power its platform, including:
Wistia also raised $200,000 in debt in 2009. Previously, the company raised $1.4 million in two rounds from angel investors, in 2008 and 2010. Angel investors include a Wistia board member, Renesys CEO Ashton Peery.
Wistia makes $32M per year in revenue.
Awards and RecognitionEdit
- Ditch the Venture Model, Say Founders Who Buy Out Early Investors to Make a Clear Break. The Wall Street Journal. Accessed 2018-10-02.
- "Company Overview of Wistia, Inc". Bloomberg. Bloomberg LP. Retrieved 2018-10-03.
- "Wistia". Crunchbase. Retrieved 17 October 2018.
- Engel, Jeff (2017-06-12). "As Businesses Get More Social, Wistia Moves Into Video Editing". Xconomy. web. Retrieved 2018-10-03.
- "Wistia Yearbook". Wistia. Wistia, Inc. 2018. Retrieved October 3, 2018.
- Sal Daher (9 May 2018). "Wistia's Remarkable Culture". Angel Invest Boston (Podcast). Angel Invest Boston. Retrieved 3 October 2018.
- Savage, Chris (2017). "The Three Mistakes That Have Defined Our Company". Wistia. Wistia, Inc. Retrieved October 2, 2018.
- Cruz, Victor. "Online Video Sharing and Collaboration Speeds Up Medical Device Development". ECN Magazine. Retrieved 17 October 2018.
- Roush, Wade. "Don't Put That DVD In the Mail: Wistia Helps Companies Share Video Over the Internet". Xconomy. Xconomy, Inc. Retrieved 17 October 2018.
- Devaney, Erik. "Why Wistia Said No to HBO". Thinkgrowth.org. Medium. Retrieved 17 October 2018.
- Savage, Chris. "Farewell to the 'Fest: Why We're Ending Our Annual Conference". Wistia. Wistia, Inc. Retrieved 17 October 2018.
- "WistiaFest 2017". Wistia. Wistia, Inc. Retrieved 17 October 2018.
- Savage, Chris. ""Monetize Backwards" to Build a SaaS Business That Lasts". Wistia. Wistia, Inc. Retrieved 17 October 2018.
- "Get more from your marketing videos". Wistia. Wistia, Inc. Retrieved 17 October 2018.
- "Online Video Platforms Market Size, Industry is growing at 18.0% CAGR to 2023". MarketWatch. 2018-08-30. Retrieved 2018-10-03.
- "Tech 101: Don't use hit music in your videos; it's not cool". USA Today. 2018-07-28. Retrieved 2018-10-03.
- "The Wistia Online Video Player". Wistia. Wistia, Inc. 2018. Retrieved October 2, 2018.
- "Wistia Review". Finances Online. FinancesOnline. 2018. Retrieved October 2, 2018.
- "Wistia Marketing Analytics". Wistia. Wistia, Inc. 2018. Retrieved October 2, 2018.
- Alspach, Kyle (2014-10-20). "Wistia Wants Lots of Its Video Hosting Customers to Stop Paying". BostInno. Retrieved 2018-10-03.
- "Soapbox — screen & webcam recorder". Chrome Web Store. Google. 2018-09-25. Retrieved October 2, 2018.
- "Wistia". Apple App Store. Apple. 2018-04-28. Retrieved October 2, 2018.
- "How Wistia Handles Millions Of Requests Per Hour And Processes Rich Video Analytics". High Scalability. Todd Hoff. 2015-11-20. Retrieved October 2, 2018.
- Geron, Tomio (2018-07-17). "Ditch the Venture Model, Say Founders Who Buy Out Early Investors to Make a Clear Break". The Wall Street Journal. Retrieved 2018-10-03.
- O'Brien, Kelly J. (2018-07-18). "Video startup Wistia to buy out investors with $17M in debt". Boston Business Journal. Retrieved 2018-10-03.
- Notice of Exempt Offering of Securities, item 06 Acc-no:0001473673-10-000001 (Report). United States Securities and Exchange Commission. 2010-03-24.
- "Ashton Peery". CB Insights. Retrieved 17 October 2018.
- Martin, Dylan (2018-01-17). "Here Are the Best Boston Software Companies, According to G2". BostInno. Retrieved 2018-10-03.
- Staff, Entrepreneur (2017-02-17). "Medium-Sized Companies: The Best Company Cultures in 2017". Entrepreneur. web. Retrieved 2018-10-03.