Winning Appliances

Winning Appliances Logo

Established in 1906, Winning Appliances is a fourth-generation Australian family owned and run kitchen and laundry specialist. The company operates seven showrooms in New South Wales, two in Queensland, two in Victoria, three in Western Australia and one in the Australian Capital Territory.

Winning Appliances sells cooktops, ovens & uprights, rangehoods, dishwashers, refrigeration, microwaves, sinks, taps, washing machines, dryers and BBQs. The business, through its retail stores and commercial division, also works with architects, developers and the construction industry to provide appliances for commercial projects across Australia.

Its national headquarters are in Redfern in Sydney.


Winning Appliances was founded in 1906 by Richard William Winning. He believed the carriage, hardware and saddlery trade was a substantial enough industry for him to establish his own business, incorporating R.W. Winning Pty Ltd. The company was initially registered as R.W. Winning & Co., Manufacturers Representative, after securing agency agreements with agencies in England.

In 1911, R.W. Winning began representing the Barnsley company, a manufacturer of knives and tools for the leather and grinding trade.[1]

Alongside horse and carriage products, R. W. Winning & Co. represented the Pyrex company, which made Corningware, and the Royal Stafford China company. R. W. Winning & Co. sourced international products during World War I and through the 1920s, and was able to weather the depression. In the 1930s the company obtained the agency for A Simpson & Son Ltd, an Adelaide manufacturer of a vast range of metalware and cooking equipment. When Simpson's moved into manufacturing whitegoods, the Winning family followed suit and entered the same market.

The demand for gas stoves, electric ranges and petrol-powered and electric wringer washing machines increased after World War II, which resulted in R.W. Winning & Co. expanding staff numbers.[1] Over the years, few agencies have been lost, and although the company still acts as a selling agent for certain products, it has become a recognised retailer in its own right.[1]

The company was the first to introduce front loader washing machines into the Australian market, and units were delivered to retail outlets as well as installed into new properties on behalf of developers.[1] Winning Appliances became an Australian pioneer in offering households whitegoods which were attractively displayed in kitchen settings.[1] The first showroom was in Clarence Street, before it was eventually moved to its current flagship site in Philip Street, Redfern.

The Winning family retains 100 per cent ownership of the business and trade as Winning Appliances Pty. Ltd.[2] The company significantly increased its ranges of products and services in the 1990s, and now has seven stores in NSW, in Brookvale, Crows Nest, Narellan, Newcastle, Northmead, Redfern and Taren Point, two in Queensland, in Fortitude Valley and Indooroopilly, two in Victoria, Brighton(previously Michael's), Richmond and one in The Australian Capital Territory in Kingston.

Stores display kitchen and laundry appliance brands such as Miele, Gaggenau, Smeg, Bosch, Siemens, Electrolux, Fisher & Paykel, Highland and Asko, as well as exclusive collections such as V-ZUG, Barazza, PITT Cooking, Sub-Zero and Wolf.[3][4]

Winning Appliances is now expanding into Queensland. The first Brisbane showroom was opened in August 2011, and was the first store nationally to include bathroom fixtures and fittings.[5] The store took over the iconic blue building in the centrally located Fortitude Valley and was recognised as Australia's largest premium whitegoods and bathroom retailer. The second store opened in November 2012 in Indooroopilly.

In 2005, John Winning, son of former CEO John Winning Senior, launched Appliances Online as an online venture of Winning Appliances, servicing the white goods market. The company later purchased and re-launched Big Brown Box from Thorn Group, selling audio visual products such as televisions.[6] In November 2011, John Murphy stepped down as General Manager of Winning Appliances. John Winning was then appointed CEO of Winning Appliances, while also continuing to lead Appliances Online, before becoming CEO of the Winning Group in 2012. The Winning Group comprises Appliances Online, Winning Appliances, Handy Crew (Which has now been re-branded as Winning Services) and Home Clearance.[7]

Winning Appliances expanded into Queensland with its first Brisbane showroom opening in August 2011 in Fortitude Valley . The second store opened in November 2012 in Indooroopilly. In June 2014 Winning Appliances expanded into the Western Australia market through its acquisition of Kitchen HQ .

In 2012, Winning Appliances launched a national cooking competition and online food community called Best Home Chef. Featuring chef mentors from brands such as AEG, Scholtès, Siemens, Smeg and Wolf, the top 25 recipes will be chosen from the website and the winner will be selected by a judging panel at a live cook-off final in May 2013 at Winning Appliances' new Redfern showroom.

In 2015, David Woollcott, previously the sales director at Miele, was appointed the new CEO of Winning Appliances, replacing David Crane.

In 2016, Winning Appliances expanded into The Australian Capital Territory with the first Canberra Flagship Showroom opening in December.

The new Redfern Flagship Showroom was recognised at the 2014 World Retail Awards in Paris.[citation needed]

In July 2018, Winning Appliances Acquired Michael's Appliance Centre, a deal which saw Michael Wood, become an ambassador for the John Winning owned company, while also announcing plans for two new store projects, a new flagship showroom in Richmond, Victoria, and a new showroom in Myaree, Western Australia.

The new Richmond showroom will become Winning Appliances 15th showroom and fifth flagship showroom, alongside Fortitude Valley, Kingston, Redfern and Osborne Park showrooms.


  • Australian Catalogue Association Awards, Home Entertainment – Whitegoods award for catalogues with distribution greater 250,000.[8]
  • City of Sydney Business Awards – 2012 Online Business of the Year[9]


Winning Appliances has a long association with the sailing industry. The company sponsored the 2011 18 ft Winning Appliances JJ Giltinan Invitation Race.[10]

The company also donates its boat, the MV JBW, to the Cruising Yacht Club of Australia for use as the Radio Relay Vessel during the Sydney to Hobart Yacht Race.[11]


  1. ^ a b c d e Arbouw, J, and Murray, J, 1996, Family Business, Volume Two, Focus Publishing, Edgecliff, Sydney.
  2. ^ "Winning Appliances homepage". Retrieved 21 September 2012.
  3. ^ Kitchen Appliances Suppliers BEST KITCHENWARE BRAND IN INDIA
  4. ^ "Sub-Zero refrigeration by Winning Appliances Pty Ltd – Selector Australia". 1 February 2010. Retrieved 18 September 2012.
  5. ^ "News". Retrieved 18 September 2012.
  6. ^ "Appliances Online & Dick Smith awarded as leaders in online retail – Current: Electrical, Electronics and Appliance Industry News and Issues". Current. Retrieved 18 September 2012.
  7. ^ "John Winning the new CEO of Winning Appliances, John Murphy steps down as GM – Current: Electrical, Electronics and Appliance Industry News and Issues". Current. 1 December 2011. Retrieved 18 September 2012.
  8. ^ "Win-Win for Winning Appliances at catalogue awards – Current: Electrical, Electronics and Appliance Industry News and Issues". Current. Retrieved 18 September 2012.
  9. ^
  10. ^ "18ft Winning Appliances JJ Giltinan Invitation Race – Australian Sailing News". Retrieved 18 September 2012.
  11. ^ "Rolex Sydney Hobart Yacht Race 2012.. Links". 23 September 2002. Retrieved 18 September 2012.

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