Wikipedia:Article title dos and don'ts

Titles tell readers what an article is about.

Article titles should be precise, recognizable, and neutral. Generally:
Use the most common name in English for the subject
Follow the pattern of similar articles
Use sentence case, and prefer singular nouns
Create redirects from other plausible titles
Check for special naming conventions for certain article types
If necessary, disambiguate as naturally as possible
If the title is ambiguous, use a hatnote or disambiguation page

Don't make titles longer than necessary
Don't use judgmental words in descriptive titles
Don't start with "A", "An", or "The" unless part of a proper name
Don't put titles in quotes; use formatting templates instead
Don't use special characters if avoidable
Don't disambiguate more than necessary
Don't create subsidiary titles that look like subpages

See also