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"Where Did Our Love Go" is a 1964 song recorded by American music group the Supremes for the Motown label.

"Where Did Our Love Go"
Single by The Supremes
from the album Where Did Our Love Go
B-side"He Means the World to Me"
ReleasedJune 17, 1964
FormatVinyl record (7" 45 RPM)
RecordedApril 8, 1964
StudioHitsville U.S.A. (Studio A)
GenreR&B, pop, doo-wop
M 1060
Producer(s)Brian Holland
Lamont Dozier
The Supremes singles chronology
"Run Run Run"
"Where Did Our Love Go"
"Baby Love"
Where Did Our Love Go track listing
12 tracks
Side one
  1. "Where Did Our Love Go"
  2. "Run, Run, Run"
  3. "Baby Love"
  4. "When the Lovelight Starts Shining Through His Eyes"
  5. "Come See About Me"
  6. "Long Gone Lover"
Side two
  1. "I'm Giving You Your Freedom"
  2. "A Breathtaking Guy"
  3. "He Means The World to Me"
  4. "Standing at the Crossroads of Love"
  5. "Your Kiss of Fire"
  6. "Ask Any Girl"
Audio sample
"Where Did Our Love Go"
Alternative cover
1964 - Where Did Our Love Go (Stateside).png

Written and produced by Motown's main production team Holland–Dozier–Holland, "Where Did Our Love Go" was the first single by the Supremes to go to the number-one position[1] on the Billboard Hot 100 pop singles chart in the United States, a position it held for two weeks, from August 16 to August 29, 1964.[2][3] It was also the first of five Supremes songs in a row to reach number one (the others being "Baby Love", "Come See About Me", "Stop! In the Name of Love", and "Back in My Arms Again"). The song also reached number one on the Cash Box R&B singles chart.[4]

The Supremes' version is ranked #475 on Rolling Stone's 500 Greatest Songs of All Time and was selected for preservation in the National Recording Registry in 2016 due to its "cultural, historic, or artistic significance."[5][6] Billboard named the song #4 on its list of 100 Greatest Girl Group Songs of All Time.[7]




According to Brian Holland, "Where Did Our Love Go" was written with The Supremes in mind.[8] Though Supremes member Mary Wilson would later write that the song had been originally given to The Marvelettes, Holland would deny this claim, as would the Marvelettes themselves. Marvelettes member Katherine Anderson-Schnaffer later said that the song didn't quite fit her group's repertoire because the song was produced under a slower beat and their music was more uptempo.[8] When the Supremes were eventually given the song, the group members weren't pleased with the record, with member Florence Ballard later stating that they had wanted a stronger single similar to the Marvelettes' "Please Mr. Postman".[9][10] Although the group felt the song didn't have the hook to make it successful, they decided that they really didn't have a choice and prepared to record the song.[11]

Initially, the producers argued over who should sing the song, as the song had been cut in the same key as Mary Wilson's voice but since Berry Gordy had assigned the lead singer role to Diana Ross, the producers eventually gave the song to Ross, who sang it in her usual high register in the recording studio on April 8. As a result, Ross was told to sing the song in a lower register and begrudgingly complied with Holland/Dozier/Holland's "to the letter" formula. Mary Wilson and Florence Ballard's vocal contribution was significant in bringing a fresh yet hypnotic sexiness to the overall sound of the song while remaining true to the backup arrangements that Lamont Dozier had set down.

Upon hearing the song's playback, an excited Ross rushed to Gordy's office and told him to come to the studio to listen to the song. Upon hearing playback, a satisfied Gordy nodded saying to the producers and the group that the song had potential to be a top ten hit.

Release and reactionEdit

"Where Did Our Love Go" was released as a single on June 17, 1964, and entered the Hot 100 at number seventy-seven. Six weeks later, while the Supremes were on tour as part of Dick Clark's "American Bandstand Caravan of Stars", the song made it to number one[1] for two weeks, spending a total of 9 weeks in the Billboard Top Ten. The girls began the tour at the bottom of the bill; by the conclusion of the tour, they were at the top. They performed the song on the NBC variety program, Hullabaloo! on Tuesday, January 26, 1965.[12]

The song became the focal point and title track of the group's second album, Where Did Our Love Go, released later that year. A German language version of the song titled "Baby, Baby, wo ist unsere Liebe" was recorded by the Supremes for German-speaking markets overseas and released as the b-side to their German recording of "Moonlight and Kisses" in April 1965.

The song seemed to strike a chord in the United States, with a group which would become the most successful chart-topping American popular music group of the 1960s. The first of their American chart toppers, the song peaked just weeks after the passage of the Civil Rights Act of 1964, critically remarked as capturing the spirit of an America reeling from the assassination of President John F. Kennedy, racial tension, increased United States involvement in Vietnam, and foreseeing the end of the early optimism of the 1960s.[13]

Cover versionsEdit


Chart performanceEdit

See alsoEdit


  • Benjaminson, Peter (2008). "The Lost Supreme: The Life of Dreamgirl Florence Ballard". Chicago: Lawrence Hill Books. ISBN 1556527055.
  • Chin, Brian and Nathan, David (2000). Reflections Of...The Supremes [CD box set]. New York: Motown Record Co./Universal Music.
  • Posner, Gerald (2002). "Motown : Music, Money, Sex, and Power". New York: Random House. ISBN 0-375-50062-6.
  • Wilson, Mary and Romanowski, Patricia (1986, 1990, 2000). "Dreamgirl: My Life As a Supreme". New York: Cooper Square Publishers. ISBN 0-8154-1000-X.


  1. ^ a b John, Gilliland,. "Show 26 - The Soul Reformation: Phase two, the Motown story. [Part 5]". Digital Library. Retrieved 8 April 2018.
  2. ^ "Billboard Hot 100". Billboard. Nielsen Company. 76 (34): 20. 1964. Retrieved 9 May 2011.
  3. ^ "Billboard Hot 100". Billboard. Nielsen Company. 76 (35): 22. 1964. Retrieved 9 May 2011.
  4. ^ Whitburn, Joel (2004). Top R&B/Hip-Hop Singles: 1942–2004. Record Research. p. 558.
  5. ^ "The RS 500 Greatest Songs of All Time". Retrieved 2008-06-19.
  6. ^ "New Entries to National Recording Registry". Retrieved 2016-09-27.
  7. ^ "100 Greatest Girl Group Songs of All Time: Critics' Picks". Billboard. Retrieved July 11, 2017.
  8. ^ a b Unsung: The Marvelettes, TV One, 2012
  9. ^ Benjaminson 2008, p. 65.
  10. ^ Unsung: Florence Ballard, TV One, 2010
  11. ^ Hoffer, Jason; Mary Wilson. "Mary Wilson of the Supremes interview – Getting biographical with Mary Wilson (Part 2 of 2)" (audio). 1:52: Going Thru Vinyl Ltd. Retrieved 18 August 2012.
  12. ^ Host: George Hamilton (January 26, 1965). "Show #3". Hullabaloo. Season 1. Episode 3. Burbank, California. NBC. KNBC.
  13. ^ Taraborrelli, J. Randy. Call Her Miss Ross ISBN 1-55972-006-9 pp 98
  14. ^ Little Anthony and the Imperials - I'm on the Outside (Looking In) (1964) album review by Andrew Hamilton, credits & releases at AllMusic
  15. ^ The Clarendonians - "Baby Baby" / "Bye, Bye, Bye" (1968) single releases & credits at Discogs
  16. ^ Leszczak, Bob (10 October 2013). "Who Did It First?: Great Rhythm and Blues Cover Songs and Their Original Artists". Scarecrow Press. Retrieved 8 April 2018 – via Google Books.
  17. ^ Donnie Elbert- Where Did Our Love Go (1971) album review by Andrew Hamilton, credits & releases at AllMusic
  18. ^ Soft Cell - "Tainted Love" / "Where Did Our Love Go" (1981) single review, credits & releases at AllMusic
  19. ^ Sinitta - The Supreme EP releases & credits at Discogs
  20. ^ Various Artists - Essential Interpretations: Today's Great Artists Perform Yesterday's Classics (1998) album review by Stephen Thomas Erlewine, credits & releases at AllMusic
  21. ^ Flory, Andrew. ‘I Hear a Symphony: Motown and crossover R&B’, University of Michigan Press, 2017, USA, p222
  22. ^ "Top 100 Hits of 1964/Top 100 Songs of 1964". Retrieved 2016-09-27.

External linksEdit